Podcast revolution driven by mobile devices with four wheels

Podcasting has been buzzing over the last year in the US. One reason is smart content, with NPR’s Serial, which was download at least 80 million times.

However, there is a tech aspect at play as well. According to podcast hosting service Libsyn, two-thirds of podcasts were downloaded by mobile devices in 2014, up from 43 percent just two years before. But this is not just about the rise of the smartphone but also of connected cars. 

My car can connect to three apps on my iPad or smartphone – podcast and local service discovery app aha, music streaming app Pandora and podcast app Stitcher. Of course, I can stream anything from my device to my car via bluetooth, but these apps have controls integrated with my car’s infotainment system. I can move easily through the menus using a joystick dial in the centre console of my car. If I find a coffee shop, restaurant or retailer via aha, the address finder is integrated with my cars satnav. 

And all of this means that podcasting is starting to make appealing revenue. For the full piece, head on over to the Media Briefing

Strengthening communities and strengthening journalism

When I started as the executive editor of two Gannett newspapers in Wisconsin, I said that my strategy was about building a community platform, and I think that Jim Brady, founder of Billy Penn, a mobile, Millennially-focused news site in Philadelphia, has explained why he and I are bullish on this kind of strategy. The former editor-in-chief of Digital First Media and former executive editor of washingtonpost.com explained the thinking behind Billy Penn in an interview with StreetFight:

From our conversations with younger news consumers, it’s clear to me that there’s a hearty appetite for a news operation that uses traditional reporting as a springboard to strengthen communities. Not one that necessarily promotes a particular agenda, but one that connects people who are interested in similar topics or issues and tries to drive solutions to those problems rather than just stopping at reporting.

My experience has been that it is not just Millennials who are hungry for engagement, community and solutions. Yes, our communities want traditional reporting, but they want us to go beyond simply pointing out problems. They are also looking for us to help them identify and evaluate solutions. It is not a paternalistic strategy that aims to tell our communities what to do, but works to engage them in a process to help bring more people together to address issues.

I’ll give you a couple of examples. At one of my papers, we recently tackled the growing local drug problem with a solutions-oriented series. A story about a local nurse who ended up abusing drugs has been shared on Facebook 476 times, which is huge for us. The series had such an impact that we had people emailing us, asking to be put in touch with the community groups taking part in our series so they could ask to help. A local radio station owner is collaborating with us to address the problem. We touched a nerve, and the community responded. And they want more from us than simple reporting. As Jim says, our readers want us to help provide a springboard for solutions.

Another issue that we are facing in the communities that we cover in northeastern Wisconsin is the so-called skills gap. Our employers have more job openings than qualified workers. In Sheboygan County Wisconsin, we have 4.0 percent unemployment (September 2014), which is within spitting distance of the 3.6 percent it was in October 2006 before the recession. The local economic development corporation recently had a campaign to try to lure young people visiting home for Thanksgiving back to the area, complete with a list of entry-level positions with starting salaries above $30,000. Our employers are concerned about the coming demographic cliff as Baby Boomers retire. One local employer told me that over the next five years, they could lose up to 35 percent of their workforce to retirement. So employers are supporting internships and apprenticeships as well as training for their workers to get the workers they need.

Traditionally, we would have written a few stories, possibly a week-long series, to address this issue. But this is a huge problem, so we’ve dedicated nine months to a major campaign. And we’re looking to do non-traditional things such as crowd-fund scholarships and hold jobs fairs. Our local businesses, including major multi-national companies headquartered here, have embraced our months-long workforce development campaign called State of Opportunity. We’re working to let people in our communities know about incredible job opportunities, and we’re thinking about ways to reach beyond the state.

As Jim says, we don’t have a political agenda, we simply want to help our communities help themselves. This is exciting stuff. It’s not your father’s local newspaper, but rather something new, exciting and vital.

Mobile kills the 24-hour-linear TV news channel

Last night, I was where I have been on so many election nights in the last two decades, I was in the newsroom working with my staff to deliver real-time election results to our audiences on desktop, social and mobile. We fired off mobile alerts to our subscribers as soon as we were confident of the result, and I realised that we’re at the beginning of the end for linear, 24-hour news channels. Mobile eats linear TV for breakfast. 

TV remains powerful, and I know the power of being able to go ‘LIVE’. I worked for the BBC, but I have long thought that the 24-hour news channel was a technological kludge, a sticking plaster before internet access was ubiquitous and video on demand became a much more elegant solution for getting news to readers and viewers when there was real news to break. Last night, that sticking plaster seemed to come off.

I’ve passed back and forth between broadcast and print through my career, but last night I was in a local newspaper newsroom for the first time since the mid-90s. We had CNN on in the background and I had my iPhone next to me. We groaned every time Wolf Blitzer said that they had a “major projection” as every projection became major, especially after it became abundantly clear that the Republicans would take control of the Senate. If we would have had a drinking game for every time Wolf had a “major projection”, we would have been plastered by half eight. What really grated was when the on-air banter went on-and-on while the “major projection” had come into my mobile phone 10, 15 or even 20 minutes before Wolf projected, the music played and the graphics on the telly showed me what I already knew.

The cable-beating alerts came from USA Today or NPR. (Disclaimer: I’m an executive editor over two Gannett newspapers, and USA Today is our flagship national newspaper.) But there you have had it. Real-time, rolling TV was beaten by print sending out mobile alerts. Now, CNN might have been beating their on-air projections with their own mobile alerts; I don’t have CNN’s app installed on my iPhone. 

The important thing is that mobile told me what I wanted to know earlier and more efficiently than cable news. The days of the technological kludge of 24-hour, rolling news channels are numbered. 

ICYMI – Gannett at #ONA14: Data-driven insights with Chartbeat

I missed the Online News Association conference last week because I had just returned from Asia speaking at the WAN-IFRA India conference and doing some data journalism seminars with journalists in India and Singapore.

However, my Gannett colleagues were at ONA14 in force, and they highlighted how we’re using analytics tools like Chartbeat to make sure that our journalism reaches the widest audience. We’re doing that with a mix of dayparting and content programming to make sure that we have the right content for the right audience at the right time of day, and we’re also driving an audience focus in our newsrooms that delivers real public service and engagement.

Kevin Hogan, who is the digital editor for some Gannett sites in New York, created a great Storify summary of the discussion at the Gannett Salon about the insights that Chartbeat is providing us.

A few highlights:

  • Only about four percent of readers who come to a story from a link shared on social media will return to the homepage of the site.
  • At Gannett, we get our highest loyal traffic at 9 am in the morning. This is definitely true at my sites. Traffic starts building at about 6:30 to 7 a.m. and then starts a gentle glide path downward through the day after 10 a.m.
  • Readers use tablets and mobile more in the evening. Our desktop/mobile mix shifts to mobile between 4 to 6 p.m., and it is driven almost entirely by Facebook.

NPR head of apps: Mobile media doesn’t mean on the move anymore

In the UK, nearly half of the population uses a smartphone – that’s 60 percent of all mobile phone users – according to data from eMarketer. In the US, two-thirds of mobile users access the internet on their phones, according to a recent Pew poll, and mobile has nearly doubled the amount of time spent online. Across large parts of Africa and South Asia, the mobile phone is the only way that many people access the internet, according to research from browser maker Opera.

Research in the US from comScore and Jumptap showed that while mobile has doubled time spent online, in the sport and general news categories, 62 percent of time is still on desktop or laptop computers with 31 percent on tablet and only 7 percent on mobile. Josh Benton at Nieman Lab said:

The high desktop/laptop number makes sense — an awful lot of online news is consumed by deskbound office workers — but the tablet share has to be disappointing to all the news execs who bet the iPad would revive their business models.

This is why some news leaders, such as Digital First Media’s Steve Buttry, have long been arguing for a mobile first strategy. In 2009, Buttry said:

News organizations are belatedly, reluctantly and often awkwardly pursuing “web-first” strategies. As we fight these web battles, I am increasingly coming to believe that “web first” is what the military would call fighting the last war. News organizations need a mobile-first strategy.

The digital world never stops moving, and Steve, who I count as a friend, is right. We need to keep pace with the rapid shift in consumer preference.

IJNet has a great overview of a talk that NPR news app editor Brian Boyer gave about ‘mobile first’ at a recent Hacks/Hackers events in Buenos Aires.

Since the iPhone, people expect the internet to just work on their mobile devices, and Boyer believes that it is his job to make sure that their apps work for their audience. That makes sense, but catering to mobile users isn’t just about user experience, although that it is important.

Mobile first is more than making sure your content fits the smaller screen of a smartphone, but just as importantly, the strategy is more than being mobile, being on the move. As Jessica Weiss pointed out in IJNet:

According to Business Insider, 77 percent of people in the U.S. use mobile phones while lying in bed, 70 percent while watching TV, 65 percent while waiting and 41 percent in the bathroom.

Boyer said that mobile news is about filling the “cracks in the day”, the “in between moments” people have. That might be “before they go to work, while they are commuting or ‘in bed after children are asleep”.

A number of sites are now seeing an evening mini-spike in traffic as people take their tablets to bed. How are we serving those consumers? How many news organisations are developing evening tablet editions for these consumers? Would this be an attractive edition that would add subscribers to a bundled print-digital paid content strategy? How can news organisations use mobile notifications more effectively? There is a lot of opportunity here, and news organisations need to be prepared to move quickly with this rapidly changing market.

#ONA10: Real-time, mobile coverage

My road trip kit

Tomorrow I fly to Washington ahead of the Online News Association conference. I’ll be doing a pre-conference session next Thursday on real-time coverage with Kathryn Corrick, digital media consultant and ONA UK Chair, Gary Symons of VeriCorder Technology. Kathryn is going to focus on desktop-based real-time coverage. There is a lot that is possible from the newsroom, and often when you’ve got a lot of journalists in the field, you need someone back at base to help collate and curate all the content. Gary is going to focus on multimedia, especially some of the tools that Vericoder offers. I’m going to focus on a wide range of mobile tools and techniques highlighting some of the examples of what news organisations and innovative journalists are doing.

Two years ago, I was traveling across the US on my way to Washington covering the 2008 elections. It was my third presidential election. I covered the 2000 and 2004 elections for the BBC. Every election, the mobile technology got a little more sophisticated and a lot more portable.

In the 2000 election, Tom Carver and I traveled across the US in six days answering questions from the BBC’s international audience. We used portable satellite technology, a mini-DV camera and webcasting kit to do live and as-live webcasts. The satellite gear was similar to what would become standard for live video feeds from Afghanistan. We used it in much less threatening locales such as a bar in Miami to talk to college students about apathy amongst youth. The gear weighed about 70 pounds, and it was a bit temperamental. I had to buy a toolkit in Texas and perform emergency surgery in a Home Depot parking lot. That definitely wasn’t in the job description when I was hired, but we got the job done.

In 2004, everything had changed. I used an early data modem to file from the field. The BBC content management didn’t quite work in the field, but we could at least send text and images. Richard Greene and I worked to engage our audiences, again fielding their questions and bringing them along on our journey. I blogged through election day, and that blogging experiment would send my career in a radically new direction.

It would be 2008 when I finally realised my dream of being able to work almost constantly on the move publishing via Twitter, Flickr, Facebook and the Guardian blogs via a laptop and mobile modem and a state-of-the-art multimedia mobile phone, the Nokia N82 . The picture above shows my road trip kit. It did more with much with so much less weight than the gear I lugged around in 2000. I could fit it all easily in a backpack. I had my laptop, a data modem, a power inverter, a Nikon D70, a geo-tagger and my Nokia. I geo-tagged all of my pictures, posts and most of my tweets. Before anyone knew what Foursquare or location-based networks were, I saw an opportunity to geo-tag content to map it and eventually deliver relevant content to where people are. I have a detailed explanation of how I did it.

The trip was the realisation of a journalistic dream; I could report live while staying in the middle of the story. I could use my phone to tweet and upload pictures from the celebrations on the streets of Washington. This was two years ago. The technology has moved on, and now it’s easier and the the video, images and audio are better. It’s now easy to broadcast live video with nothing more than a mobile phone.

We’ll cover the latest developments and then go out on the streets of Washington just days before Americans go back to the polls in this critical midterm election. There are a still a few slots left so if you’re coming, come join us from 2-5 Thursday 28 October.

Obama celebrations Washington DC

The Lord of the Rings OS: One OS to rule them all?

Convergence – the combination of multiple entertainment and communication devices and platforms – has been one of those terms tossed around for decades. I first wrote about it in the mid-1990s when I was at university. It has been a rather quixotic quest until now. The handheld devices weren’t powerful or flexible enough. They didn’t have enough storage. Set-top boxes and televisions were pretty dumb in terms of what they could do. They did one thing really well and weren’t extensible. However, we’re starting to see the first glimmer of the pieces falling into place. As Rob Andrews of paidContent.co.uk wrote ahead of the recent launch of Google TV, “Innovation in the connected-TV space is about to explode, in to several, rival parts.” Moreover, it’s not just connected TVs but connected everything – TVs, tablets, phones and computers.

Apple, of course, has been knitting together its vision around OS X and its little brother, iOS. Microsoft has been trying to push this as well for years. While years in the making, their efforts are only now maturing to the point where they are actually compelling. Microsoft tying their new mobile OS to XBox 360 might be a very smart play. Apple’s iOS universe of iPhone, iPad and Apple TV shows their vision.

The two big consumer computer OS makers aren’t the only ones in this game. Motorola is showing off advanced demos of its phones and set-top boxes seamlessly share content, and KDDI in Japan has been using an earlier version of the system for its au Box service. Motorola is now adding its social-network mad Motoblur interface to its set-top boxes. Yes, indeed, it is all blurring together.

Google now has its TV offering with Sony, Logitech and other partners, and this brings together connected televisions, Blu-Ray players and the Android platform on the TV and mobile phones. You can now search broadcast and internet video content just as you search for things on the web. Google TV also runs Android apps and connects nicely to Android phones.

The dark horse in this race is MeeGo, the marriage of Intel’s Mobile and Nokia’s Maemo Linux-based efforts. The goal is the same, to knit together a seamless experience across mobile, home entertainment and other devices such as tablets and netbooks. MeeGo phones are expected to appear in early 2011. Intel believes that building an OS from the ground up for multiple platforms is superior to Google’s approach to drive Android to a range of platforms.

Intel and Nokia definitely have the hardware background, but the interface and content partnerships will be key to this. As recent reviews of its recently released flagship N8 smartphone show, Nokia has the hardware knowledge to make great phones, but it needs to radically rethink its user experience. With consumer electronics, you have to make powerful hardware that is so simple to use that it borders on seeming magical. Will MeeGo be a clean break from its past? We’ll have to see.

Whether you call it convergence or the post-PC era, to resurrect another decade-old phrase, the game is really on now with players from the computer, internet, consumer entertainment and content industries all approaching this from slightly different angles. This will remake technology, entertainment and information, and the battle is now on.

Annenberg-Oxford Summer Institute: Continuing the Conversation

A couple of years ago, I spoke at the Oxford Internet Institute, and after my talk, the conversation carried on via Strange Attractor and the blogs written by some of the students there. I went back to Oxford today to talk about social media, journalism and broader media trends with the very international group of “scholars and regulators? at the Annenberg-Oxford Summer Institute.

As I did from my talk a few years ago at the OII, I’ll follow up some questions that came after my talk and some questions that came in via Twitter.

Does participatory media make public service media obsolete?

I met Shawn Powers at the Al Jazeera Forum in Doha in May, and he invited me to give a talk at the institute. After my talk, he highlighted what he thought was a contradiction in my presentation, which he thought could be interpreted as supporting James Murdoch’s attack on the BBC. Not to over-simplify his point, but with all of the examples I gave of people creating their own media, Shawn wondered if I was making the point that British society no longer needed a public broadcaster like the BBC.

It never really occurred to me that my presentation could be interpreted like this because four years after I left the BBC, I value public service media even more than when I was working there. Most of the examples I talk about in my presentation (a version is here on SlideShare) are collaborations between professional journalists and members of the public not examples of the public supplanting or replacing journalists.

When I came to London in 2005 to research how BBC News could use blogging, I actually saw the possibility of a public service broadcaster like the BBC deepening its public role by developing stronger relationships with people formerly known as the audience.

James Murdoch’s argument delivered in Edinburgh last year:

We seem to have decided to let independence and plurality wither. To let the BBC throttle the news market, and get bigger to compensate

I see commercial media and public service media combined with emerging participatory media as creating greater plurality, not throttling it. Murdoch’s argument is a rather unsophisticated and transparent attack on the BBC because he knows that most surveys show that when consumers are asked to pay for news online, most of them (74%) would switch to free options, such as the BBC. Only about 5% in the paidcontent.co.uk and Harris survey would pay to continue to use the service. (For a good critique of the Murdochs’ hard paywall that they just erected around The Times and The Sunday Times, see Steve Outing’s look at different commercial strategies.)

Returning to the strategic white paper I wrote for the BBC, I also thought by encouraging media creation by a wider part of the population that it actually would expand civic participation in new ways and possibly reverse trends in the decline in traditional forms of democratic participation such as voting. (Andy Carvin at NPR is demonstrating how social media is public service media can be a powerful combination.)

Maybe in the future, I should start with a statement of principles or values. I assume that my career choices say a lot about my journalistic values. I have worked for two very unique journalism organisations, the publicly-funded BBC and the trust-supported Guardian. It was an honour to work at two places that value journalism as much as the BBC and The Guardian.  I don’t see social media as an argument for ending subsidies to public media in favour of a “pure” market-based media eco-system. Rather, I see my interest in social media as a perfectly logical extension of my passion for the social mission of journalism, a mission to inform and engage people and to empower them as citizens in democratic societies.

Choosing the right tool for the job

Another person at the institute raised the issue of whether I was focusing on the tools rather than the editorial goals. Was I seeing social media as the hammer and every story as a nail?

In reality, I’ve long argued against using a tool for the sake of using a tool. In my original presentation at the BBC, one of my slides was a herd of cattle with a little Photoshopped brand on one of the bulls labelled MSM (mainstream media), complete with the song Rawhide playing in the background. I said that the media was engaging in a lot of herd-like behaviour, rushing off to blog without any clear reason as to why. I used to play a clip of Jon Stewart of the Daily Show sarcastically congratulating MSNBC and their blogging efforts as “giving a voice to the already voiced”. I questioned why the media needed blogs when we already had publishing platforms.

To justify blogging, we had to have clear editorial goals and not just blog because it was the new media flavour of the month. I did see benefits in blogging and using social media. We could engage our audiences directly and take our journalism to where they were instead of relying on them to come our site. We could enhance our journalism by expanding our sources, adding new voices and highlighting expertise in our audience.

Often people saw blogging not as a conversational, engagement focused media but as a means to secure their own column. They didn’t want to write more than once a week. They had no interest in actually responding to comments. Although I didn’t see this as an appropriate use of blogging, usually, they got a blog because I wasn’t in a position to deny them one.

It’s important to understand that social media is only one tool in a journalist’s toolkit. It is powerful, but it is very important to understand when it is appropriate to use social media and when it isn’t.

As someone at Oxford also pointed out, as journalists we need to make sure that we don’t over-interpret opinion on Twitter, Facebook and other social networks as truly representative. I often use social networks and blogging to find expertise and first person experience of an event, not necessarily to canvas for opinion. The same student at Oxford also was concerned that journalists would rely solely on online social networks to source stories or generate story ideas. That’s the mark of either a lazy journalist or one who is so overburdened with work due to staffing cuts that social media becomes an all too easy shortcut. (I understand only too well the time pressures that journalists are under due to the hollowing out of newsrooms.)

Do location-based networks have staying power?

One of the students told me that she had asked a few questions via Twitter while I was talking, and here is one of her questions:

#AnOx10 Kevin Anderson @kevglobal– Social Media for Social Change: great talk today but do u really think Loc-base has staying power?

I’ve been working with location for a couple of years ago, starting with my coverage of the US elections in 2008. I’ve been testing location-based networks like BrightKite and the location features with Twitter since 2008, and I’ve been trying the newer networks such as FourSquare in preparation for a keynote that I’m giving at the SpotOn conference in Helsinki in September.

As I started saying in 2005, in this age of information-overload, two things are key to success: Relationship and relevance. Social media allows news organisations to much more directly build and maintain their relationships with both members of the public who simply want to consume their content and also with people who want to collaborate or contribute to news coverage. In a world with so many information choices, relevance is extremely valuable. This weekend, I spoke to the Gates Scholars at Cambridge, and many of the questions to the panel that I was on were about finding and filtering the vast ocean of information available. To me location is one filter for relevance.

There are two ways to interpret this question: Will the current generation of location-based networks have staying power? Will location itself have staying power?

In using FourSquare, I actually find the game element rather simplistic. Without a native app on my Nokia N82 (am considering buying Gravity, but its £8 is higher than my impulse threshold for buying a mobile app), the friction is too high for me. I am too aware that FourSquare is trying to trick me into surfacing my location. For Google’s Latitude, I set it and forget it, and I see my friends on my Google Map. That service hasn’t hit a critical mass of users in my offline social networks to be all that useful.

However, in convincing people to reveal their location, FourSquare is already beginning to partner with media and other companies to sell other location-based services. Frankly, I don’t need the psychological trickery of points and mayor-ships to get me to check-in, if I get a useful service from revealing my location.

That’s where I see location being interesting, not as an element of games like Gowalla or FourSquare, but as a fundamental enabling technology like RSS. Very few people use RSS directly in standalone readers as I do, but many more people use RSS without even knowing it. Location will be one of those underlying, enabling technologies.

The big difference between RSS and location is the issue of privacy and security connected to revealing one’s location. Lots of people follow me on Twitter who I don’t know. I have a category of contacts on Facebook “People I don’t know”. I am not going to let people I don’t know in the real world know where I am in the real world. I’m working through whether I want to be selective in my contacts on FourSquare or selective in checking in.

Location is going to be a powerful feature in new services. That has staying power. Part of me thinks that services like Gowalla and FourSquare are very first generation at this point. They have a certain Friendster feel about them. However, FourSquare is evolving very quickly, and its very clear business model means that it will have the space to experiment.

Those are the questions that I can think of off the top of my head. If people have more, leave a comment. I’ll try to answer them before Suw and I start our summer break on Thursday.

Hulu Unveils Subscription Service For $9.99 a Month – Media Decoder Blog – NYTimes.com

Kevin: Stunning move by Hulu. $10 a month buys you access (in the US) to every espisode of every show that its affiliated networks provide. That's on your computer, your iPhone, your iPad, some internet-connected TVs and soon the XBox and PS3. Woah. It will still have ads, but who cares? This is possibly the most clueful move by big content yet. Quincy Smith, a former chief executive of CBS Interactive and a founding partner of Code Advisors, said: " And it certainly concedes that the future of TV is video, not just on-air or on-demand, but also online and on mobile.”

Economist reports success of mobile phone mag sales – Press Gazette

Kevin: Dominic Ponsford with Press Gazette reports on a novel new scheme by the Economist that sends a text message to readers in the UK to see summaries of the stories in the next issue and order a copy directly from their mobile phone. The copy is delivered overnight. The Economist boosted their sales 1.2% in the UK, even thought they consider the market "mature".