Podcast revolution driven by mobile devices with four wheels

Podcasting has been buzzing over the last year in the US. One reason is smart content, with NPR’s Serial, which was download at least 80 million times.

However, there is a tech aspect at play as well. According to podcast hosting service Libsyn, two-thirds of podcasts were downloaded by mobile devices in 2014, up from 43 percent just two years before. But this is not just about the rise of the smartphone but also of connected cars. 

My car can connect to three apps on my iPad or smartphone – podcast and local service discovery app aha, music streaming app Pandora and podcast app Stitcher. Of course, I can stream anything from my device to my car via bluetooth, but these apps have controls integrated with my car’s infotainment system. I can move easily through the menus using a joystick dial in the centre console of my car. If I find a coffee shop, restaurant or retailer via aha, the address finder is integrated with my cars satnav. 

And all of this means that podcasting is starting to make appealing revenue. For the full piece, head on over to the Media Briefing

Battle for the Living Room: Apple TV shifting to app strategy?

The living room (lounge for UK readers) is one of the most interesting tech spaces right now, and it’s got nothing to do with 3-D TV. (Just for the record, I’ve been referring to this as the Battle for the Living Room for a while now, lest anyone think I’m just ripping off Mashable headlines.) The blurring of the lines between internet video and broadcast television and between computers and traditional televisions is bringing consumer electronics companies and computer companies into a new competitive space.

Nick Bilton at the New York Times’ Bits Blog looks at how Apple could be looking to re-invent its rather sleepy Apple TV line. One of the big changes is that a new Apple TV could be based on the iOS that powers Apple’s iPhone and iPad. Why is this important?

If Apple does use the iOS software, it would allow people to download applications like the Netflix app, which allows streaming movies and TV shows; ABC’s TV player; or Hulu’s latest video streaming application.

This space is getting very crowded. As both Mashable and Nick pointed out, Google and Sony are going to launch Google TV. It will be based on its Android operating system, and an Android marketplace for Google TV will launch in early 2011.

Alt media centre software maker Boxee has its own apps and has launched its own hardware, the first Boxee box is coming from D-Link. (It was supposed to be out in the second quarter of this year, but it has now been delayed until November.)

Here in the UK, the BBC has won approval to proceed with its own project to bring its iPlayer catch-up service to the living room with Project Canvas. What is Project Canvas? From a story on the BBC News website:

Project Canvas is a partnership between the BBC, ITV, BT, Five, Channel 4 and TalkTalk to develop a so-called Internet Protocol Television standard.

The technology will be built into a number of set-top boxes. However, Canvas is UK-only, and as Robert Andrews at paidContent points out, there is a pan-European standard that has beaten Canvas to market: HbbTV.

Of course, hyper-competitive also leaves the potential for consumer confusion, and this looks like it might make the VHS v Beta battle look like minor scrap. Right now, we’re in the gold rush period, with a mad dash by a lot of major players to dominate this space. It’s very early days, and a lot of the products are little more than announcements. What is very interesting is that we’ve got a lot of major companies coming from sectors that previously didn’t overlap that much apart from some of the major Japanese players. They will not back down without a fight. It will be very interesting to see what our living rooms look like in 2015.

Paid content: Real scarcity versus artificial scarcity

Mathew Ingram at the Nieman Journalism Lab has an excellent post looking at the issues of paid content in general and micro-payments in particular. It’s a really useful post because he rounds up quite a number of posts and points of view on the subject. One thing really leapt out at me. Mathew writes:

Does that mean newspapers can’t make any money? Not at all. I think Mike Masnick has done a great job of pointing out how a media business can make money even if it gives content away for free — his company Techdirt does it, plenty of musicians and artists do it. And they do it by using the free content to promote the aspects of their business that have *real* scarcity rather than artificial scarcity.

After the Great Recession, news organisations are all seeking news sources of revenue and a more diversified revenue base so that we’re not as dependent on one highly recession-sensitive revenue stream, advertising.

As we look for new revenue streams, journalists need to get real about what adds value and need to be brutally honest about real scarcity. Currently, too much of the paid content discussion is obsessing over the societal value of journalism and not about rebuilding a revenue bundle that supports the socially valuable work that we do. Non-niche news has always been subsidised by other content and revenue streams. It is not dirty and it doesn’t devalue the social mission of journalism to think in terms of what other services and products we will need to develop to support that social mission. I’m more than happy for lifestyle news and food blogs to pay for investigations and bread-and-butter daily journalism. In many ways, it’s the simple recognition that our audiences are interested in many things, not just hard news.

Last week, speaking at the Norwegian Online News Association annual meeting, one of the points made by my fellow panelists was that news organisations have created a lot of innovative editorial projects but not many innovative commercial products. There are a lot of opportunities for news organisations to develop niche news and information products, but we best move quickly. Niche sites and services have already set up a dominant presence in many key content verticals. We also best move quickly on developing mobile apps, desktop apps and other tools to distribute our content and allow for easy recommendation. Steve Outing, for one, sees a lot of possibilities in mobile news and information services. What possibilities do you see to help pay for the social mission of journalism?