At the end of March, Kevin and I had an interesting chat with Justin Kirby of Connected Marketing for a series of podcasts he’s running (
unfortunately our bit doesn’t have its own link UPDATE: which now has its own link on the new Connected Marketing blog). We chatted on Skype for a good hour, a fun conversation which Justin summarised thus:
We discuss many aspects of business blogging, including: how it is used to created a two-way dialogue with your audience; how businesses can gain insight from consumer conversations; how participation requires resource and commitment; the cultural changes required to incorporate blogging successfully into your business; and how corporate blogging in the Europe and the UK compares to that in the US.
Justin has split the discussion up in to three short episodes of about 15 minutes which you can manually download in M4A or MP3 format.