Enterprise 2.0: Marthin De Beer – How Video and Other Web 2.0 Technologies Are Changing the Enterprise

New generation who are used to social software in their personal lives have an expectation that business will have tools that they are familiar, such as IM, blogging, etc.

Websites used to be top-down and managed, now users create the content, and defines what is available on sites like Wikipedia and others. Next generation of Web 2.0 tech enables users not just in terms of creating content but also allows them to program what appears on those sites.

Has a wiki for business ideas and it is very successful as people collaborate on developing the ideas. Mash-ups. Google maps, where it’s going will improve video mash-ups. YouTube is just the beginning.

Unique personas are blending, consumer, producer, etc., becomes ‘user’.

Web now much more interactive.

The network blends, private public networks, no one cares which network they are using, just want to be able to do what they want.

Applications, anytime anywhere. IM, etc. from any device, anywhere. Unsecured, not inside company’s firewall, but users want it, are familiar with it, and use it to be more effective and productive.

Creation and consumption => collaboration and sharing.

Concept of what a website is is changing rapidly. Traditional website was a destination, needed to know where to go to find information or do business. Required search – if you didn’t know where to go you had to find it. Still need to know where you’re going, but it’s much more unstructured and unmanaged.

P2P, the network is the destination, all you need to know is what you are looking for, not where you are going to find it. Very open and unmanaged. Shared music. Starting to see the next step as Apple is increasingly solving the DRM problem. You’ll be looking for a song, and where that comes from you won’t know and it won’t matter because you’re just interested in [i presume he means legally] acquiring that song.

Computing processing power just keeps getting greater, and will do moreso as telepresence makes its way into your home. Devices we have in our pockets are equal to the processing power you had on your desktop two or three years ago. Enables new ways to create media, new media types, that has never been possible before.

Video will becomes and increasingly important part of Web 2.0. Historically, very different market segments which are now converging fast.consumer, business, service provider => social networking, collaboration, entertainment.

Video is a very powerful medium. [Show’s video that illustrates how a photo doesn’t give you the whole story… but then, neither does video].

Web 2.0, it’s XML, wikis, blogs, mash-ups.

Best is yet to come. Future will be about any media, anywhere on any device. Will create a new wave of apps in video and virtualisation. Just at the beginning of what is possible for collaborative possibilities and Web 2.0.

Network as the platform. Use cases:

Consumer, network will enable user created video, deliver not just to PCs but also TV and mobile devices. Prosumer class emerging – very talented consumers using tech to showcase talent, who are attracting millions of fans over a few months. Professionally created media uses network as platform to deliver to wide range of advices, e.g. AppleTV.

Telepresence, will make its way into the home and video calls will become more common. Surveillance, can keep an eye on children or relatives in day care [creepy idea], not just on PC but on a range of devices. On demand, live broadcast video will be used for wide range of applications, training, exec comms, etc.

His company has rolled out telepresence, and used thousands of times, 1/3rd with a customer. Product dev cycles shortening, sell cycles shortening, collaboration is more effecitve. Collaboration isn’t just about Web 2.0, but to drive next generation need teleprsence.

All forms of creative media use the network as a platform. Over last decade, networks becomes increasingly intelligent, will become intelligent video network of the future. Seeing wide range of apps and solutions. Apps need new levels of features, enabled not at endpoint or apps level, but make way into the network.

Web 2.0 – defined by users not by owners of content; evolving everyday, hard to imagine what it will look like tomorrow.

Video is finally here, has been an evasive promise for many years, but now we have the bandwidth and processing power. Becoming pervasive, here to say because it’s most experiential medium of all.