My article about social networking, It’s not just Facebook, has been published in this month’s CIO Magazine.
In it, I talk to Alastair MacKenzie and Brendan Tutt from IBM about how they transformed their internal phone directory into something much more useful and interesting using tags. John Meakin from Standard Chartered Bank tells me about how his company is using the Facebook app WorkBook to create an internal social network. Kevin Marks from Google discusses how he keeps track of the people he meets and talks to as the Developer Advocate for OpenSocial. I also hear from a woman – who asked to remain anonymous – who had a less than pleasant experience when her colleagues, and her bosses, flocked to Facebook.
All in all, it’s 2000 words of social networky goodness that you should seek out at the earliest possible opportunity! (Before you ask, it’s not available on the CIO Mag site, but I’ll look into putting it up here in due course.)