links for 2010-03-31

  • Kevin: It's often difficult to come by hard numbers and agreed upon metrics when it comes to the impact of social media on traditional media so it's great that NPR in the US is sharing numbers publicly about how social media engagement strategies are reaping benefits. Ben Robins and Sandra Lozano write: "The results (of research) provided us with a first look at how social media is not only changing the way that news organizations report the news, but how some listeners are learning to engage in new and different ways."
  • Kevin: From the summary of an excellent guide written by Michael Galpin, a software architect for eBay: "For years Web developers have salivated over some of the features promised in the next generation of Web browsers as outlined by the HTML 5 specification. You might be surprised to learn just how many of the features are already available in today's browsers. In this article, learn how to detect which capabilities are present and how to take advantage of those features in your application. Explore powerful HTML 5 features such as multi-threading, geolocation, embedded databases, and embedded video."
  • Kevin: Peter Kirwan looks at the possible reaction by The Guardian (my employer for one more day) if Murdoch's paywall strategy works. First of all, I think one has to define 'work'. However, that doesn't detract from the article's main point. He asks some very important questions. "What if the combination of digital advertising revenue and subscription charges generated by Times Newspapers Ltd exceeds the £25m a year that brings in from advertising? What if the ad spend diverted from Times Online doesn’t benefit the Guardian or the Telegraph as much as everyone expects?"