Just a quicky: Stephanie Booth has a great post on paid vs free content, taking the kind of sensible and level-headed approach that I am failing to see from most media companies. Key for me was this bit:
This is a tough message to pass on to a client: “The money you’re paying me to write is actually marketing money. The content I provide will add value to your website for years to come, and help build your reputation and credibility. How much is that worth?” It’s not just words on a screen, disposable stuffing like so much of what is unfortunately filling our newspapers today. Scanned today, gone tomorrow. Great writing, online, has no expiry date.