There is good advice from Andy Serwer, Fortune magazine’s managing editor, in the summary of a talk that he gave business journalists in Canada. Dana Lacey writes for the Canadian Journalism Project:
Serwer’s advice for journalists in the digital age? Build a brand, work for a start-up, be the “baddest-ass investigative journalist” you can be, work for the New York Times and help that paper figure out what the next business model will be (think beyond the paywall). In other words: don’t be victims of the change washing over print journalism.