News business models: ‘No silver bullets, just shrapnel’

I’m at the Online News Association conference in Washington. The first panel was of editors from a new regional news website in Washington, Jim Brady, general manager for, had an excellent response to the question of how the site would make money. He said:

There are no silver bullets, just shrapnel.

What he meant by that was that they were pursuing multiple revenue models to build a sustainable business. They have launched with a traditional ad-supported model with a few twists including selling advertising through a network of local blogs. In the future, they are considering a range of products and services including mobile ads and a mobile apps development service.