As someone who has cobbled together a lot of third party tools and down-right messy kludges to do something editorially on a tight deadline, I resemble the criticism in the top story in my newsletter today.
It was and still is very satisfying to use a third-party service, WordPress plug-in or some weird template you found on a random site to deliver something digitally interesting, but there are costs to taking shortcuts like this. And this is becoming obvious as strategies shift from ad-focused to reader revenue-led.
But here is the rub: To properly implement some of these systems takes a lot of cash, cash which small and medium publishers simply don’t have. From the article in Digiday:
Google’s and Facebook’s subscription products also remain too cumbersome for small or midsize publishers. One year after launching Subscribe with Google with 17 publisher partners, around four dozen publishers have begun integrating the product into their operations, but fewer than 20 have fully implemented it.In pivoting to paid, publishers run into tech headaches, by Max Willens, Digiday
Also today, we look at other ways that content publishers are trying to find a path to sustainability, whether that is through paid content for podcasters, foundation support for local journalism or content marketing for businesses and brands. Here’s just a sample:
How to stop being a ‘carrier’ in the age of misinformation. The
a free press? A functioning democracy. Buzzy, premium podcast agenda of out of the gates. Seattle newspaper partners with service stumbles local for funding. foundation
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.