Hello new newsletter subscribers! My how your numbers have grown.
Topping today’s international media newsletter is a great summary from TechCrunch on the signals that Instagram uses to put content on the new Explore tab.
At the public media group where I work, we’re seeing some early indications that Insta is helping us reach parts of our community that we want to serve but we currently aren’t connecting with. For instance, we recently ran a series about African-American women who had suffered trauma in their lives and how they received support. Our posts on Instagram took off, while they didn’t get much traction on Facebook, which is the opposite of what we normally see.
TechCrunch says that Explore will match content with topics and accounts similar to what an Insta user already follows. Videos and highly visual stories without much text will also have a higher chance of getting on the Explore tab. It’s a great post to bookmark.
Other topics include:
- CNN’s efforts to engage younger voters through a climate-focused Instagram account
- Gannett might have fended off vulture fund Alden Global Capital, but that won’t stop the coming wave of consolidation amongst the major newspaper groups, Ken Doctor writes.
- For advertising teams subscribing to the newsletter, we have a Q&A with the Washington Post’s programmatic team.
And that’s a wrap for this week. I’ll see you on Monday. If you don’t already subscribe to the newsletter, you can on my Nuzzel profile page. And please, please send me stories, @kevglobal on Twitter, especially outside of the US. Kevglobal really is global.