The newsletter continues to grow, and I wanted to welcome new subscribers.
In my international media newsletter today, the top story today looks at how Buzzfeed’s video business is moving towards sustainability by developing cross-platform ad deals. The deals are primarily focused on YouTube and Facebook, but they also sell on SnapChat. The strategy is delivering revenue in the high tens of millions, according to Digiday.
In a note from BuzzFeed CEO Jonah Peretti to staff in March, Peretti said BuzzFeed made $3 million from Facebook platform revenue in the fourth quarter of 2018, and was monetizing 70% of its YouTube video views by the end of last year.
I also highlight a great piece by my friend Esther Kezia Thorpe at What’s New in Publishing about how the BBC with its Good Food magazine is using voice search. “Make something people need.” Great advice for any of your digital efforts.
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