The newsletter continues to grow, and I wanted to welcome new subscribers.
In my international media newsletter today, the top story today looks at how Buzzfeed’s video business is moving towards sustainability by developing cross-platform ad deals. The deals are primarily focused on YouTube and Facebook, but they also sell on SnapChat. The strategy is delivering revenue in the high tens of millions, according to Digiday.
In a note from BuzzFeed CEO Jonah Peretti to staff in March, Peretti said BuzzFeed made $3 million from Facebook platform revenue in the fourth quarter of 2018, and was monetizing 70% of its YouTube video views by the end of last year.
I also highlight a great piece by my friend Esther Kezia Thorpe at What’s New in Publishing about how the BBC with its Good Food magazine is using voice search. “Make something people need.” Great advice for any of your digital efforts.
Thanks for subscribing to the newsletter, and if you haven’t, go to my Nuzzel profile. And feel free to share interesting stories with me @kevglobal on Twitter (and most social networks).
I’m closing out this week in a totally meta way in my newsletter: 10 other journalism newsletters that you should check out, well, apart from mine.
But I also want to start something and post the top five stories based on what you have been clicking through to in my newsletter.
- Like most media, podcasting is pivoting to paid (with complications)
From Max Willens, Digiday
- 7 reasons a freelance journalist should start a podcast, by my friend
Suchandrika Chakrabarti, on Muck Rack
- Why platforms like Facebook and Apple struggle to boost local news | What’s New in Publishing | Digital Publishing News, a great piece by Simon Owens, on What’s News in Publishing, where I also have been known to write.
- The Telegraph’s roadmap to 1m paying subscribers and financial sustainability, by Ian Burrell in The Drum
- How publishers are using Snapchat’s curated stories tool for breaking news and more, by Kerry Flynn, in Digiday
I hope that you have a great weekend, and remember, if you have any good stories that I should include in the newsletter, let me know @kevglobal on Twitter.