And the new subscribers keep coming! Welcome, and please let your friends know about the newsletter.
Today’s newsletter is full of actionable intelligence for the media leader. As for the top story, it might have to do with the fact that I’m currently working for a public broadcasting group, but a story with a comprehensive rundown of ways that you can make money from smart speakers caught my eye today.
The one point they make is that “skills” for Alexa or “actions” for Google’s Assistant are key to the process. These are the third party applications that allow you to really connect with your audiences. They open up a lot of new opportunities such as interactivity and the ability to sell exclusive content, two of the more than half dozen revenue ideas in the article by Publishing Executive.
One of the key decisions is whether to develop these actions or skills in-house or out-source them to a dedicated development shop. I think it really comes down to resources and how core smart speakers are to your overall business strategy. As the articles says, this is a fast moving space, and for smaller organisations that can’t afford a dedicated developer, it might make more sense to work with an external development firm. If you have the scale and smart speakers are core to your business, then it might make sense to develop in-house and build up that capability.
But there is a lot of other things in the newsletter today including:
- How The Guardian plans to boosts contributions in the US.
- How Digiday is powering towards profitability (Reuters video).
- For data journalists, eight simple ways to let spreadsheets do the math so you can focus on the story.
Thanks again to the new subscribers, and please share the newsletter with your colleagues and people who you think might be interested. And please share with me stories that catch your eye, on Twitter, @kevglobal And if you want to subscribe, please go to my Nuzzel profile.