How The Economist is using data-driven interactive Stories to grow its Instagram following

Topping my media newsletter today is a story from my friends at Journalism.co.uk on how The Economist is using interactive data Stories on Instagram to grow their following on the social media platform.

Financial publications such as The Economist and The Financial Times have long understood the power of data visualisation to engage social media audiences. This tweet by the FT in 2015 – an animation of a graphic showing the erosion of middle class income in the US – was its most popular that year.

And my friend Mark Jones with the World Economic Forum told me that by simply including a chart or a graph in a social media share that it performed 400 percent better than a simple link share.

I see this more of an evolution of a trend and a new data point that emphasises something that we already now, but it is definitely something to emulate if you are already working with data visualisation.

Thanks again to my subscribers, and if you have a story that you think should be included in the newsletter, share it with me on Twitter @kevglobal.

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