I often say that in the disrupted media businesses that journalists are all freelancers now, or to put it another, more positive way, we all have to be much more entrepreneurial than we have been in the past. That being said, making the move from being a jobbing journalist into an entrepreneur or business owner can be a major shift.

That is why the top story in my international media newsletter today is an interview with Jeff Kofman, the CEO of Trint. Jeff sums up his journey best:

As a reporter with 30 years in the field as a foreign correspondent, as a war correspondent, I just had no experience building a team, raising money, managing a company. It was an incredibly steep learning curve.

Jeff Kofman on how AI can empower newsrooms , from the Global Editors Network

The service uses AI to automate the laborious process of transcription while also adding searchability and discoverability. I like services like this because I often say that I would rather outsource tasks like this to robots rather than treat journalists like robots. It frees journalists up to add value.

The biggest challenge for media leaders is choosing where they think their journalists add value. This is important in creating a content strategy when we’re trying to determine how to make that value exchange clear so that audiences will become paying members or subscribers.

And in building his company, he has learned this important lesson: Even if you’re competing with much bigger competitors – in his world Google and Microsoft – that there is value in focusing on one task and doing that task incredibly well.

Today’s newsletter is truly international with stories from Europe, Asia and Africa. If you haven’t subscribed yet, please visit my Nuzzel profile page and click on the blue subscribe button. And if you spot a story that you think should be in the newsletter, let me know on Twitter, @kevglobal.