Suw: Jason Fried comes out and says what anyone who’s ever written a business plan already knows. Long-term plans are generally fairytales, based on what you’d like to happen, rather than what will. Better to focus on doing good work.

Kevin: The Guardian’s Bobbie Johnson at Britain’s hottest dotcoms. A number of other companies make their case for inclusion in the comments.

Suw: Encouraging entrepreneurship amongst teenagers with a tenner.

Suw: Vince starts thinking about ways that publishers and authors could promote themselves a bit more, using blogs, video sites like Viddler, and conspiracy theories. Reads like something I could have written. Way to go, Vince!

Suw: Twenty years old, and hopelessly off course, but so sweet.

Kevin: We’ve launched new look Technology, Environment and Science sites at the Guardian, and we’re also changing our blogs design. Bobbie Johnson talks about the technology behind the sites.

Kevin: Neville Hobson looks at social networking trends around the world. It’s more than a Facebook v MySpace world, and some older social networks -Friendster and Orkut- show strength in surprising places.

Suw: Steph takes a good, hard look at MySpaces’ PR stunt sex offender ban. Essential reading for anyone interested in the reality of the situation.

Suw: It’s amazing how amazing a simple conversation can be. Steve Albini – yes, that Steve Albini – has a chat to some fellow poker players on a message board. This really is what it’s all about for me – people talking to each other.

Suw: Andrew McAfee and Ross Mayfield have started a wiki to gather ‘enterprise 2.0’ case studies on a Socialtext wiki. Could be a very useful source of information – must add my own case studies there!

Suw: What makes a blog successful? Much of what is said here, such as ‘pick the right people’, ‘read other blogs’, and ‘practice with an internal blog before going external’ is what I tell my clients. Must read this in more detail though.

Suw: Ross Mayfield and Andrew McAfee’s enterprise 2.0 case studies wiki.

Suw: Seth says that if you’re great at being a community organiser you’ll never be out of work. But, of course, businesses have to realise that they need a community organiser in the first place.

Suw: Nice to see David Weinberger be able to respond in full to Andrew Keen’s assertion that the web is dreadful. For my money, I think Keen’s nothing but a troll, but I fear there are too many technophobes who agree with him.

Kevin: Jemima Kiss talks some sense about social networks and brand silliness.”f you go to a networking event, you don’t mingle with brands or monolithic institutions – you deal with individuals and personalities.”

Kevin: Roo has a good roundup of reality check blog posts on Web 2.0 and the obsession with ‘shiny’. It really is about what people do with the technology and not just the technology and features. Good quick roundup of posts.