The top story in the newsletter today reminds me how reader revenue, whether that be through subscriptions or memberships, is remaking media. Digiday is reporting that Slate expects nearly half of its revenue to come from podcasts, but the thing that stands out is Slate sees this as supporting their subscription model, Slate Plus. They aren’t looking for syndication deals. It’s all about building a loyal, paying audience on their own platform. How times have changed. From Digiday:
But where some of the newer scripted podcast producers are eyeing the big checks that platforms such as Luminary are writing, Slate sees them as a way to build its own business. Kammerer saidSlate expects nearly half of its revenue will come from podcasts this year, by Max Willens, Digiday
that whileSlate has had discussions with podcast platforms about licensing orproducing exclusive shows for platforms, it has declined to pursue thembecause it is more interested in using its shows to build Slate Plus.
And I also want to highlight Reach PLC (formerly Trinity-Mirror and also a former client of my consultancy, Ship’s Wheel Media) and their efforts to try to bring some comity to the discussions around Brexit with their Britain Talks project. Their efforts to engage audiences, not only with their journalism but also in broader issues, really impresses me, and I appreciate more than most the challenging business environment that they are operating in.