Some choice snippets from Wharton article Blogs, Everyone? Weblogs Are Here to Stay, but Where Are They Headed? which will allow you to decide if you really want to spend precious minutes of your life reading it, minutes that I have already sacrificed on your behalf:

online diaries

amateur content

It’s not clear how it will turn out

create buzz through blogs

written, not by trained journalists, but by regular citizens

to drive people to our sites

lots of drivel, some useful items and plenty of opinions

blogs are mostly associated with politics

readers will just flock to sites they agree with

a technology may be created to rate credible bloggers

blogger pecking order based on readers’ opinion

Are bloggers journalists?

usurped by a bunch of amateurs

chasing tips, rumors

Can blogging pay the bills?

charge for their output

blogging overexposure is on the horizon

You are going to see blogging move to video and instant messaging

OK, not all of it is utterly clueless, but it could easily have been a lot more informed. Easily. An awful lot more informed. Just doing some basic reading would have helped.

*mutters: I will resist the urge to fisk. I will resist the urge to fisk…*