Some choice snippets from Wharton article Blogs, Everyone? Weblogs Are Here to Stay, but Where Are They Headed? which will allow you to decide if you really want to spend precious minutes of your life reading it, minutes that I have already sacrificed on your behalf:
It’s not clear how it will turn out
create buzz through blogs
written, not by trained journalists, but by regular citizens
to drive people to our sites
lots of drivel, some useful items and plenty of opinions
blogs are mostly associated with politics
readers will just flock to sites they agree with
a technology may be created to rate credible bloggers
blogger pecking order based on readers’ opinion
Are bloggers journalists?
usurped by a bunch of amateurs
chasing tips, rumors
Can blogging pay the bills?
charge for their output
blogging overexposure is on the horizon
You are going to see blogging move to video and instant messaging
OK, not all of it is utterly clueless, but it could easily have been a lot more informed. Easily. An awful lot more informed. Just doing some basic reading would have helped.
*mutters: I will resist the urge to fisk. I will resist the urge to fisk…*