David Higgerson, the digital publishing director for the regional websites within Trinity Mirror, believes that the January storms here in the UK challenge the recent fervour for paid content. I think that he’s clear-headed about the competitive environment that journalism is in, but I also think that paid content strategies have evolved. They have got smarter and more flexible, which is the only chance they have of being successful.
Frédéric Filloux worries that in 2014 publishers will add to the downward pressure on digital ad rates by auctioning their remnant advertising on RTB – real-time bidding – platforms. However, RTB is much more than ad networks 2.0, and smart publishers are already using their own data to fuel private exchanges to make sure that RTB isn’t simply a race to the bottom. News groups, especially those gaining user data through paid content strategies, must engage with RTB. It’s not just about facing reality but also about seizing the opportunity of premium ad targeting.
Justin Smith has delivered on his vision for taking traditional media brands into the digital age at The Economist, The Week and The Atlantic. Digiday has his opening email to his new staff at Bloomberg, and it’s a great call to action.
I’ve seen integration happen as several newsrooms, and I was at The Guardian as it began integration.* Much of the integration since 2007 has been driven by economic concerns with little focus on products or even efficient newsroom workflow to serve those products. Alan Mutter, who writes the excellent blog Reflections of a Newsosaur, says that as Jill Abramson takes… Read more →
After some initial very positive sales figures for magazines on the iPad, sales continued to drop for US titles as the end of 2010 approaches, according to a post by John Koblin in WWDMedia. Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues. Glamour sold… Read more →
When I discovered blogging six years ago, one thing that instantly got me hooked was the conversation and the community. Soon after meeting Suw, I started writing with her here on Strange Attractor about my passion for the future of journalism. After a bit of a downturn in the journalism blogging community a few years ago, I’ve felt a new… Read more →
Not to beat a dying horse, but the News of the World doesn’t have a digital strategy for 2010. As I said yesterday, sometimes I’m willing to be generous about News International’s paid content strategy. The Times had to do something. They were losing £240,000 a day last year, and by their own admission, those losses were unsustainable. However, when… Read more →
Kevin: In a move that echoes the FutuRoom in Prague and its network of news cafés across the Czech Republic, "Freehold InJersey, a community news blog run by the Asbury Park Press and Gannett, has launched a coffeeshop newsroom in conjunction wit…