Supernova 07

I finally made it to San Francisco at some godawful hour last night. I’m going to be live-blogging as much of the conference as I can, but over on Conversation Hub, rather than here. I’ll post links as they go up, and may cross-post later.

First session notes from me:

Industry Visions: Nathan Myhrvold, Greg Papadapolous, Irving Wladawsky-Berger
What will drive future growth and innovation in the technology sector? Hear the surprising predictions of three industry heavyweights.

links for 2007-06-21

links for 2007-06-20

Enterprise 2.0: The proof of the pudding is in the meetings

Enterprise 2.0 is over for me. The conference continues, but I have to leave tomorrow morning to fly to San Francisco ready for Supernova on Thursday and Friday. It’s been a flying visit to Boston, but well worth it.

After lunch today was Stowe’s session, and then my talk and the accompanying panel, with Anil Dash, Oliver Young and Sam Weber. I will admit I really struggled – forming coherent sentences was incredibly difficult, and I’m not sure I really did my best. But the discussion went really well, with some great input from the audience and some very good questions, so i really enjoyed it.

Once our session was over, there was a very long – three hour – period for eating nibbles and drinking free wine and talking to people in the vendor demo room. I’m slightly perplexed as to why they crammed so much in during the morning, with really short breaks, and then did a three hour cocktail in the afternoon.

But the best bit of conferences is the bits in between the sessions, and I did have some very interesting conversations, and gathered a number of business cards. I’m trying much harder this time round to make notes on the cards I get so that I can remember who’s who. I speak to a lot of people, and I enjoy hearing what people have to say and learning about what they’re doing, but it’s very easy, a couple of weeks later, to totally forget what you said to whom!

Despite the crap vendor pitches and the hideously bad jetlag, I’ve enjoyed today. Next year, I hope the organisers ditch the pimping, draft a schedule that doesn’t start so early, and invite me back!

Enterprise 2.0: With $OUR_PRODUCT, you can $VERB $NOUN

So, Enterprise 2.0 is turning out to be one of those sorts of conferences where many of the presentations are just product pitches, poorly disguised as “keynotes”. I always thing of keynotes as those presentations that are given by really amazing thinkers, people who can open your eyes to something new, some new way of thinking about the world. What I don’t think of is vendors yapping on about their tools, obscuring everything with impenetrable jargon, and attempting to lead the audience by the nose towards their salesmen.

Yuch.

After two pretty decent presentations, the rest of the morning has been people pimping shit, and I’m not going to blog someone’s marketing pitch. I don’t think you benefit from reading about an unobjective, bollocks-laden presentation; and I certainly don’t benefit from writing it. Specially not on four hours’ sleep.

Now, I know that vendors sponsor conferences and expect to thus have bought a platform to bludgeon us all to death with their product pitch. But many geek conferences manage to get sponsors, and a great speaker-line up, without including a bunch of sales managers pimping their wares. If someone from MS comes along and gives a really interesting presentation about an areas of their expertise, in my mind that actually does them more good than standing up on stage whittering on about Sharepoint.

I really wish some of these less geeky conferences would learn that lesson. This morning has mainly been people talking from the podium – no questions from the audience, no discussion, just yapping. This is 180 degrees from open space, or FooCamp-style gatherings, or unconferences, and it’s made me realise just how spoilt I’ve been lately by conferences that know how to make it an enjoyable experience, rather than a hard slog.

Hopefully the afternoon will be better.