Author Archives: Kevin Anderson

12.22.07
by

links for 2007-12-22

12.21.07
by

Simple questions can create a great debate

Steve Peterson at The Bivings Report pointed out a post on National Public Radio’s The Bryant Park Project that posed a simple question: Who Are Ron Paul’s Supporters?

For those of you who don’t know, Ron Paul is a Representative from Texas running for president as a Republican, although he ran as a Libertarian in 1988. The political outsider broke a one-day fund-raising effort, pulling in US$6m on 16 December. The Republican establishment and the mainstream media are a bit baffled by his candidacy. However, listening to some of his political statements, he reminds me sometimes of Warren Beatty’s character Bulworth, a suicidally disillusioned liberal politician who becomes bluntly honest. (UPDATE: Just to clarify. Warren Beatty’s character was liberal. I didn’t mean to say that Ron Paul was liberal. Personally, I think his politics doesn’t fit tidily into the liberal-conservative spectrum.)

The response to the question was overwhelming, so much so that they had to shut off comments after 4,000 flooded in. The show’s producers called it Ron Paul-valanche. As I said to Steve via e-mail and he posted the Bivings’ blog:

I have often said to our journalists that only a fraction of our audience will respond to [a] traditional article, and often those responses won’t add much to the story. However, by guiding the discussion with a simple question or some framing of the debate or issue, I think participation not only increases but it’s also broader and more diverse.

Ron Paul’s supporters, well known for being vocal and very active online, swarmed the post, but answered the question in quite some detail, providing a great snap shot of the presidential candidate’s supporters. Personally, I wouldn’t be surprised if Representative Paul’s supporters have a Google alert-driven flashmob system set up that directs them to blog posts, videos and other discussions online to show their support.

But this is still an amazing response, and as I told Steve, they might be able to take this one step further. You could try to extract some of the information in the comments, probably by mining the underlying database that runs the blog. They could extract information such as age and location of the commenters in this thread to do some interesting mash-ups showing supporter distribution by age and state. It would provide some structure to that information and help to show patterns in it.

This idea is so simple. It is a great use of a programme blog. As I say to Guardian journalists, blog posts are great in framing a debate around a piece of traditional journalism or in reflecting a debate online or off-line. A traditional piece of reporting ties together as many threads as possible, but a great blog post teases out threads for a discussion.

This post asked a simple question and got a great response. To me, this post is an act of journalism, but instead of asking a handful of people on the street or over the phone a question, you’ve posed the question publicly and heard from thousands of people.

12.21.07
by

‘Working at the speed of news, not the speed of the press’

As I recently wrote, newspapers can break news again, but some journalists are resisting the shift. Here in the UK, there is a feeling amongst some that this would turn them into little more than ‘wire reporters’. Their words not mine. They think that breaking news has to be sensationalist, shoddy and often, wrong. But why?

Alan Mutter took Omaha World-Journal to task for its poor online coverage of a recent shooting at a shopping mall. Alan wrote:

Even though newspapers are no longer part of everyone’s daily information-consuming routine, they still rank among the first places many people will turn during a powerful and emotional event like the Omaha shootings. If the newspaper delivers a timely, compelling and sensitive report, it has a good chance of winning new fans and influencing advertisers to ship more dollars their way. When it fails, as Omaha.Com did, it reinforces the concept that newspapers are irrelevant has-beens.

But the comments demonstrate some of this bias against breaking news, even though Alan took care to say that the coverage should be sensitive.

Chuck Kershner, who says that he spent 25 years as a photo-journalist with Reuters and UPI and now publishes a weekly in New York, said:

However, to confuse a newspaper with a wannabe wire service version on the internet is I believe unfair if Omaha’s ‘core’ business is newspapering not interneting.

Surely, their core business is journalism, not interneting or newspapering? And also, doesn’t it make sense to grow your business by smart use of the internet as a publishing and participation medium, doing things you can’t do in print?

Chuck also asserts that the New York Times has suffered as a paper since its focus has shifted to the internet. Have I got news for you Chuck, their focus has shifted to the internet because their business is shifting to the internet. I met the publisher of the International Herald Tribune last year, and their strategy was to grow the online business as quickly as possible. If they have five to 10 years to make that happen, he said the New York Times was OK. If they only had three to five years to do that, well, they might just be out of the journalism business, not just the ‘newspapering’ business.

I can understand the bias against breaking news, especially in the US where on screen graphics shout BREAKING NEWS and television news, especially local TV, can be really poor. But instead of breaking news – a term which comes with baggage – think timely, accurate information, and I think it puts a different cast on things. And let’s be clear and get away from the binary thinking of breaking news versus in-depth investigations. The internet allows both immediacy and depth. Breaking news does not have to be exploitative or sensationalist. You don’t have to engage in ‘breaking rumour’, as some of my former colleagues at the BBC called it. Credibility is still our greatest asset.

From the negative to a positive example, Mindy McAdams pointed out a great piece from the Carol Goodhue, the readers’ representative at the San Diego Union-Tribune. In the piece, Gathering news not only for the next day but for now, she said other news organisations asked of their breaking news team: “How do so few do so much so quickly?” The answer is:

Team members confer with their editors frequently, but they often edit postings for each other, and they don’t wait for assignments or debate whether to head out for a promising story.

Karen Kucher, one of the original members of the team and an assistant editor, said, “Our default is supposed to be to go.” …

She and another team member, Angelica Martinez, both said they’re constantly educating sources accustomed to the slower pace of newspapers. Martinez said, “It’s not a 5 o’clock deadline, it’s now – right now.”

On top of that though, they challenge the tawdry image of breaking news.

(Editor Tom) Mallory said, “I’ve never experienced more gratitude from readers for anything we’ve done in journalism than for the simple postings on the news blog, three or four paragraphs at a time, of reliable, confirmed information, sortable by area.”

They also use their blogs to improve their journalism, scanning comments for follow up questions. This is a must read piece chock full of not only the how’s but also the why’s of creating a breaking news team.

Mindy was tipped off to the Union Tribune column by Michael Grant at the blog The Moderate Voice. He was gobsmacked that journalists would ask the question of how can so few do so much so fast. Michael says:

For 500 years, newspaper journalists had 24 hours to work with in any given news cycle, and it was unthinkable to expect them to do more. Morning papers had their staffs, and evening papers had their staffs. With all that time, it was reasonable that newspaper guys would forget exactly how fast journalism is designed to work. … To journalists now working for online news teams – the U-T’s was created in May, 2005 – it must be like a really cool rediscovery of their natural speed, and how easy it is to do journalism at 150 mph.

As a journalist, the possibility of doing journalism at 150 mph was one of the things that excited me about blogging and the technology that supports it. Granted, just as with a car, the margin for error is less the faster you go, but that is why you have editorial standards and process in place, and the Union-Tribune shows hows it’s done.

Blogging technology allows almost friction-less filing from the field. I’m pushing to use blogging APIs for remote access for our new CMS because it will ease publishing for field journalists and speed publishing for all of our journalists and we can use light-weight off-line blogging tools like Flock, MarsEdit or Ecto, which I’m using to write this.

Veron Strachen, a digital native and colleague of mine at the Guardian, said that in the past, newspaper journalists used to work at the speed of the press. The Guardian is moving to 24/7 working, which is a major shift. Now, with the internet as a global publishing platform, Veron said that we’ll be working not at the speed of the press, but at the speed of news.

12.20.07
by

links for 2007-12-20

12.18.07
by

links for 2007-12-18

12.15.07
by

links for 2007-12-15

12.14.07
by

links for 2007-12-14

12.13.07
by

links for 2007-12-13

12.11.07
by

Commissioning for audiences not platforms

I got a late call on Monday inviting me to the roll out of Channel 4 Education’s new line-up. Hats off to Steve Moore for mentioning me and getting me invited. Steve thought I should be there because Channel 4 was shifting its educational focus from TV to other interactive platforms including social networks, online games and consoles.

The Media Guardian’s Jemima Kiss has the full write up (Yes, the Guardian is my day job):

Channel 4 has unveiled a slate of “high risk and experimental” projects based around social networking sites that it says will tackle the crisis of motivation in education.

The new commissions for 2008 – announced today – are part of the £6m educational budget for 14- to 19-year-olds which involves Channel 4 dropping much of its TV programming in favour of online projects.

What impressed me were a few things that Matt Locke and Alice Taylor – both ex-BBC and now Channel 4 Education – said about the process. Matt said that when they were thinking about the projects, they focused on five characteristics:

  • About being playful. That’s not about being trivial, but about participation. Matt says that this teen audience does things without permission such as creating blogs, podcasts or their own music. They do this without training. “This is about playful exploration.”
  • A social element. Teens go through a lot of change 14-19. They are trying out different selves and normally getting feedback from other teens, their parents and teachers. But now there are so many ways for teens to experiment with themselves and get feedback from a much broader context. Many projects will have social network component, but not just because social networks are the new media fascination de jour, Matt said. Social networks will provide teens with this broader context for social feedback.
  • Exploration. BBC tells you what you need to know. Channel 4 helps you ask the right questions.
  • The projects are built around tools and spaces that teens use – Bebo, MySpace, Flickr or YouTube – instead of creating our own tools
  • They had to be fun.

But the big thing that Matt said was about cross-platform commissioning:

Cross platform commissioning is not about asking: Is it tele or is it web? But where is the audience? We have to commission for our audience wherever they are.

That’s huge. That’s platform-busting, open thinking. That’s the kind of thing that explodes content silos and realises the real revolution in digital content. It gets us past the newspaper versus TV, internet versus newspapers, this versus world of false platform choices. I also think that Matt’s formulation of focussing on the audience translates well to content makers who might otherwise be sceptical of cross-platform commissioning.

Alice did some ground-breaking research for the BBC, and I could tell both from Matt and Alice that they were excited at being able to put their ideas into practice. The Channel 4 Education projects will involve alternate reality games and Alice is keen to consider not only the internet but also consoles and handhelds.

If you’re a journalist and you think that games aren’t something to consider, look at World Without Oil. It was a “collaborative alternate reality simulating an oil shock”. ARGs can be like strategic games used by business, government and the military. They get people to consider scenarios and outcomes.

One of Channel 4’s game will be called Ministry, an online, networked ARG that challenges teens to think about online privacy and identity and how they apply to their lives. How do you develop trust with people you can’t see? Do you think about the information that you are posting online when it “remains persistent and public”? Those are issues that everyone, not just teens, should be thinking about.

They are also considering widgets not as signs of consumption but as a nuanced form of self-expression. Matt, Alice and the rest of the Channel 4 Education team have set themselves and ambitious agenda, and from the questioning, they face some scepticism from traditional educational circles. But they are moving into new areas, and they don’t have established models to use. Not everything will be a raging success, but they have a three to four year plan that will incorporate feedback from the projects and teens uptake and participation.

I also think Janey Walker, Channel 4’s Head of Education, challenged (possibly inadvertently) the idea that to cope with the dizzying array of choice that people have when it comes to information and entertainment that quality is the only solution. She said that Channel 4 Education had been making quality programmes but showing them when teens weren’t at home. TVs were being taken out of schools, and teachers were reluctant to push play on the VCR or DVD player to show a half hour programme. What happens if you make great, quality programming and no one is watching it?

As Matt says, it’s not about tele or the web, or 360 commissioning but about taking your content where the audience is. You can’t do what you’ve always done and hope or think that sooner or later people will consumer your content the way you want them to.

Technorati Tags: , ,