Implementation

When commenting systems go bad

Just recently, one of my favourite blogs moved a new home on Wired and, in the process, moved to the Disqus commenting system. I’ve sat in many meetings where Disqus has been named as the desired commenting system. I have often found myself on the fence, preferring, say, the built-in WordPress commenting system over any third party system, but still… Read more →

Making time

Amber Naslund writes a good post about how important it is to make time to experiment with social media and to explore what it can do for you. It’s very easy, she points out, to say that we don’t have the time, but “Here’s what you have to face down. You make time for what matters.” Spot on. The comments… Read more →

The Blogger/Evangelist Lifecycle

For years I’ve been talking about the Blogger Lifecycle – the way in which business bloggers react to the act of business blogging. Last week this topic featured in a workshop I was running so I finally drew the graph that has been in my head for the last several years. Based loosely on the Gartner Hype Cycle, it tracks… Read more →

U-shaped development in social media

I had a conversation on Twitter a few days ago with Roland Harwood in which I think I inadvertently hit on something: @rolandharwood: Innovation is u-shaped. great fun at the start and great value at the end but you need to cross the valley of frustration and uncertainty @Suw: @rolandharwood i like that analogy. reminds me of children’s linguistic dev:… Read more →

Balancing blogging

Joel Spolsky writes one of the best blogs for programmers that I, as a non-programmer, have ever read. Joel on Software is soon to be ten years old and has provided me with some real insight into how software companies work. One of my favourite essays of Joel’s is Hitting the High Notes, which he wrote in 2005. I still… Read more →

Quick guide to open innovation

David Simoes-Brown takes a look at open innovation over on the NESTA blog, and outlines five “traits of open innovation which often pass people by”: Reading his post, I just kept thinking, “Yes. Yes. Of course.” It’s very easy when the open mindset is embedded in the way you prefer to work to forget that for many people, these tips… Read more →

ATA: What makes a good case study?

Every now and again I find myself searching for social media case studies, and whenever this happens it’s always a monumental pain in the proverbials. People aren’t great at interpreting a case study from outside of their own context, so I like to find something that they can immediately relate to. But it can be really hard to find something… Read more →

What does “content strategy” mean for social media?

I stumbled across a blog post yesterday by Kristina Halvorsen about content strategy. The post looked at the difference between strategy and planning and was very interesting. But there was one small section that worried me: But for a mid-sized or large organization, if social media content is conceived and created in a silo (or siloes) apart from the organization’s… Read more →

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