Twitter followers don’t equal influence

A few of us have been saying this for some time, so it’s good to see that Meeyoung Cha’s research backs us up! From Scott Berinato on Harvard Business Review: Cha called her paper, “The Million Follower Fallacy,” a term that comes from work by Adi Avnit. Avnit posited that the number of followers of a Tweeter is largely meaningless,… Read more →

Why I’m a fan of small talk in business

Derek Sivers reminds us that on the other end of our keyboard there lies a real person, someone who has real feelings, who will have real reactions to what we say. When we yell at our car or coffee machine, it’s fine because they’re just mechanical appliances. So when we yell at a website or company, using our computer or… Read more →

Bookmarking your Twitter links in Delicious

When it comes to sharing links, I will confess that I tend to do so on Twitter these days, rather than Delicious. But Packrati.us now lets me do both at once. By hooking up my Twitter account to my Delicious account, I can now send a link to Twitter and have it automatically saved to Delicious. Settings let me control… Read more →

How Twitter makes us more productive

Brendan Koerner writes over at Wired about How Twitter and Facebook Make Us More Productive. He says: Last year, Nucleus Research warned that Facebook shaves 1.5 percent off total office productivity; a Morse survey estimated that on-the-job social networking costs British companies $2.2 billion a year. But for knowledge workers charged with transforming ideas into products — whether gadgets, code,… Read more →

How important is Twitter to your blog’s traffic stats?

Last Friday I wrote a blog post on my own blog about The Impenetrable Layer of Suck and did what I usually do with blog posts these days: I Tweeted it. I saw a few people reTweet it, so thought I’d check my stats. This is what I saw: I’ve heard many a time from friends at Guardian Technology, who… Read more →

Asymmetry: The problem with social networks

Clive Thompson writes on his blog (and in Wired) about how social networks such as Twitter become dysfunctional when the network gets too big and, as a result, too lopsided: When you go from having a few hundred Twitter followers to ten thousand, something unexpected happens: Social networking starts to break down. This is a point I’ve been making for… Read more →

David Carr on Twitter

There’s a lot of stuff written about Twitter and most of it rubbish, but every now and again I read something that really sums Twitter up nicely. This piece by David Carr in the New York Times is one of those great articles that talks very clearly about why Twitter is both useful and important, but without flipping out in… Read more →

Twitter announces bylines

Twitter is beta testing some functionality specifically for business users: the byline. If you’re running a business account you might want more than one person to be able to use it, but it can cause confusion to have more than one person Tweeting under a single identity. CoTweet handles this by allowing multiple people to access a single account, with… Read more →

Google’s real-time search ups the misTweet ante

Google has announced that it is going to be indexing the web in real time: Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. […] You can also filter your results to see only “Updates” from… Read more →

The role of dopamine in social media

What is it that makes our inbox such an enticing place that we spend hours there every day? It’s a question that fascinates me, mainly because I have such an uncomfortable relationship with email. I get lots of it, am often slow to respond and frequently end up feeling guilty because my email has got the best of me. Psychologist… Read more →

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