Twitter followers don’t equal influence
A few of us have been saying this for some time, so it’s good to see that Meeyoung Cha’s research backs us up! From Scott Berinato on Harvard Business Review: Cha called her paper, “The Million Follower Fallacy,” a term that comes from work by Adi Avnit. Avnit posited that the number of followers of a Tweeter is largely meaningless,… Read more →