Sheboygan Press 107th Anniversary edition

A fun way to earn revenue with newspaper archives

The week before Christmas was the 107th anniversary for one of the papers I edit, the Sheboygan Press. We decided to create a vintage stye commemorative edition using stories from throughout more than century of history. It was fun and novel, and it was a big hit with readers and our advertisers.

Facebook and co-opetition: I don’t fear reality but I want my reporters to eat

If Facebook and journalism had a relationship, it would be: It’s complicated. David Higgerson urged “journalism … to get over its fear of Facebook“. He wrote: Facebook is huge, and needs to remain huge. To do that, it needs to remain relevant to users. It needs to ensure it doesn’t alienate people. That, in turn, is good news for journalists… Read more →

Journalism: Mining niches to support the mission

Jay Rosen ties together some of the trends happening right now in digital journalism, such as the launch of deep dive digital news sites. These sites are heading 180 degrees in the opposite direction of the generalist bundles like the newspaper and news channels. When people entirely new to it ask me what’s the best way to get going in… Read more →

Digital disruption: Bigger audiences but lower revenues

This is the paradox of journalism in the digital age: Journalism organisations reach more people than was ever possible in the analogue age, but those larger audiences have not translated into higher revenues. Some of this has been almost constant pressure of digital ad revenues since the beginning of the financial crisis, driven by an oversupply of ad space. Digital… Read more →

Journalism transformation: Break down silos and innovate strategically

News organisations are still facing a lot of challenges. You only have to look at continued cost cutting at large groups including Tribune Group and Gannett as well as the failure to launch of Reuters Next to see that we’re still in a period of significant disruption. However, we are also learning how to be more nimble and experiment more successfully, and Joy Mayer and LSE’s Charlie Beckett’s have some good suggestions on how to get better faster.

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