I just started the Knight Centre’s Product Management for Newsroom Leaders course so products and managing them are at the forefront of my mind so it probably isn’t a surprise that this quote from Shailesh Prakash, the Washington Post’s Chief Information Officer and Chief Product Officer, jumped out at me:
In the beginning, it was quite confusing because we spent a great deal of time trying to define what a product is. We asked ourselves questions such as, “Who is the owner of the homepage?” However, I believe those types of questions are irrelevant because the key to successful product development is to partner with the Sales, Engineering, and News teams to come up with products that delight our readers, advertisers, or subscribers. In the best case, we are delighting all three of them.
Developing products that delight all of our key constituents. That’s a pretty great goal.
If you’ve got a story that you think I should put in the newsletter, especially from outside of the US, @ me on Twitter @kevglobal. And if you aren’t a subscriber, you can get this everyday in your inbox by signing up here.
” TikTok is kind of a culmination of every viral video app that’s existed in the last five, maybe even 10 years – kind of going back to early YouTube. And it’s comedy. It’s music. It’s sometimes makeup and sometimes monologuing. And it’s a weird hodgepodge of every sort of viral thing that could happen in a short-form video app.” says Brittany Spanos of Rolling Stone magazine.
” But when I showed TikTok to my 20-something producers, they thought that they were too old for it. It feels distinctly for the very young,” Spanos said.
Moving on from TikTok another feature in my newsletter today, I also found a lot of great insights in this overview of Boston Institute for Nonprofit Journalism . Chris Faraone, one of the co-founders, described BINJ like this:
Basically, I wanted to create a miniature ProPublica, a collaborative, free-floating incubator that would be a Make-A-Wish Foundation for all of these news outlets to help them do what they couldn’t afford to do.
Chris Faraon, co-founder, Boston Institute for Nonprofit Journalism
This is a really good, actionable look at the kind of support that this group is providing for local news producers. It is giving small local publishers some room to experiment and also building deeper connections to users. The other thing that really stood out for me what that the institute helps small indies in choosing what they cover and what they don’t cover.
As usual, if you’ve got a story that you think would be good in the newsletter, let me know on Twitter, @kevglobal. If you haven’t subscribed to the newsletter yet, it’s easy to do so here.
I hope that you have a great weekend, and remember, if you have any good stories that I should include in the newsletter, let me know @kevglobal on Twitter.
In my newsletter today, the top story looks at the impact of the decline in local news outlets in the US. The statistic that one in five Americans now lack access to a local source of news is not news, but what we’re now hearing is research about what that means and how it is impacting local communities.
I edited local newspapers for a very brief period of my career – about 21 months. I joke that I survived the six rounds of cuts but not the seventh. Those cuts included simple budget cuts, hiring freezes, a major reorganisation and an early retirement scheme.
I actually really enjoyed working in local media, despite the incredible pressure of trying to expand two newspapers amidst an industry collapse. I managed the newspapers in two towns in Wisconsin: Sheboygan, population 50,000ish, and Manitowoc, with a population of around 35,000. For the first year, I felt like an old-fashioned small-town editor. In Sheboygan, where I lived, people would stop me on the street, just to talk because I was the editor of the newspaper . But the cuts drove home just how badly the newspaper industry had shrunk. In 2005, the newspaper in Manitowoc had about 12 editorial staff. When I arrived in 2014, the local staff was still about nine. Today, it’s four.
During my time in local newspapers, one particular question gnawed at me: Was one factor in the decline in newspapers down to a decline in local civic engagement or was the decline in local civic engagement driving the decline in newspapers?
Research is now beginning to answer that question. Take this from an article in Governing:
According to a study published in November in the Journal of Communication, voters rely more on national outlets — and become more partisan — as local newspapers decline or close.
“The more obvious implications of newspaper closures are that residents are becoming less informed about the issues that affect them most and less engaged with local government,” says Johanna Dunaway, professor of communications at Texas A&M University and coauthorof the study.
The article goes on to highlight an increase in partisanship as the news becomes “nationalized”. Again, I saw this at the local level. People didn’t really distinguish between the local newspaper, the New York Times or cable news. It was all just one undifferentiated mass for them. People would call me up as the editor and shout at me about things in the “the media”, usually cable news – CNN or Fox, depending on their politics. I tried to explain to them that we didn’t have anything to do with that, were owned by entirely separate companies and that our focus was the local community, not commenting on the latest hot issue in Washington.
At the same time, they were very disengaged from local politics. In a conversation with our city clerk in Sheboygan, who helped run our local elections, she made the point that in the previous spring’s election we only had a turnout of 7 percent. She made the quite valid point that it cost the same to run an election whether the turnout was 7 percent or 70, but it was really shocking to see how few people made the effort to vote.
When local people did talk about politics, particularly on Facebook, it was frustrating to see them grouse rather immaturely about local government, rather than engaging with issues in a substantive way. More than that, they often made it clear that they were doing this from the sidelines and not as active voters or civic participants. It was civics as a spectator sport.
The article in Governing does a good job of pulling together the threads of a lot of research showing the negative consequences of this loss of coverage including a decline in local government accountability and even negative environmental impacts. But this kind of local reporting is really expensive and no one seems willing to pay. I had several ideas on how to begin rebuilding local reporting and, although my first year in Sheboygan gave me the opportunity to start putting some those into practice, the continued cuts and reorganisations made it impossible to capitalise on those early gains.
What we’re losing with respect to local journalism is hurting our society. And we need not just creative ways to start rebuilding that. We should all acknowledge that these organisations will not cut their way to growth or cut their way back to meaningful, engaged local news outlets. We have to find a way for this to work, for the sake of our communities and our citizens.
According to TikTok’s pitch deck to U.S. agencies, about 60% of its monthly active users in the U.S. are between 16 and 24 years old. Also like Snapchat, users are heavily engaged with the app, spending 46 minutes per day on TikTok, on average. While TikTok doesn’t have a way for publishers to directly monetize on the app, such as through sharing ad revenue, some publishers are still choosing to experiment.
Kerry questions about how much resources early adopters including NBC and ESPN can afford to throw at a platform that doesn’t have a clear way to directly monetise attention. That question alone shows the shift from the strategy a few years back of building an audience and worrying about monetisation later to thinking about the revenue strategy off the bat.
Other topics in the newsletter today are:
Publishers need to prepare for mobile app resurgence. Filloux says large players are preparing to dominate the subscription battlefield. Podcasters need to experiment with new revenue models. Brit & Co is the latest millennial digital brand in trouble.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.
As someone who has cobbled together a lot of third party tools and down-right messy kludges to do something editorially on a tight deadline, I resemble the criticism in the top story in my newsletter today.
It was and still is very satisfying to use a third-party service, WordPress plug-in or some weird template you found on a random site to deliver something digitally interesting, but there are costs to taking shortcuts like this. And this is becoming obvious as strategies shift from ad-focused to reader revenue-led.
But here is the rub: To properly implement some of these systems takes a lot of cash, cash which small and medium publishers simply don’t have. From the article in Digiday:
Google’s and Facebook’s subscription products also remain too cumbersome for small or midsize publishers. One year after launching Subscribe with Google with 17 publisher partners, around four dozen publishers have begun integrating the product into their operations, but fewer than 20 have fully implemented it.
Also today, we look at other ways that content publishers are trying to find a path to sustainability, whether that is through paid content for podcasters, foundation support for local journalism or content marketing for businesses and brands. Here’s just a sample:
How to stop being a ‘carrier’ in the age of misinformation. The agenda of a free press? A functioning democracy. Buzzy, premium podcast service stumbles out of the gates. Seattle newspaper partners with local foundation for funding.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.
Happy Easter Monday for my readers in the UK. For the rest of us, it’s back to work.
And if you think you have it bad at work, give a moment’s thought to the small army of fact-checkers working to try to root out misinformation in the Indian election. Bloomberg looks at one of the groups contracted by Facebook to help monitor misinformation cross 10 of the countries almost two dozen languages.
A visit to Boom’s offices makes clear that the scale of Facebook’s response in India so far isn’t enough. The small team appears capable and hardworking almost to a fault, but given the scale of the problem, they might as well be sifting grains of sand from a toxic beach. “What can 11 people do,” says Boom Deputy Editor Karen Rebelo, “when hundreds of millions of first-time smartphone-internet users avidly share every suspect video and fake tidbit that comes their way?”
In addition to that, we look at just one of the many tributes that poured in to slain Northern Irish journalism dynamo Lyra McKee. This one is from my friend and one of her journalism professors, Paul Bradshaw. And there is more in my international media newsletter today.
Germany’s Axel Springer continues to battle ad blockers. Why is LinkedIn producing original journalism? Is Google creating an Internet of Places? The history of influencers, from Shakespeare to today. Why newsroom metrics should have an expiration date.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.
Thank goodness it’s Good Friday. In today’s newsletter, I highlight a project from my friend Claire Wardle that she hopes will allow researchers a new tool to fight disinformation. She is currently the director of Civic, the Coalition to Integrate Values Into the Information Commons , and she has proposed a project that she called:
“a Wikipedia of Trust,” a back-end contributor model where regular people could volunteer to flag, decipher, and catalog fake memes and bot activity, and add crucial cultural context to images and information that might be a zombie rumor.
It is the information equivalent of capturing virulent memes for study. The challenge as Claire highlights is that disinformation is moving from being out in the wild on the open web – or what remains of it – and public social networks to places hidden by algorithms and inside messaging platforms where they can spread in ways resistant to observation and rebuttal.
The ad tech bubble may be about to burst. US newspapers are struggling for cash in the rush consolidation. Sift launches ‘news therapy’ app. New media investment fund for LatAm. UK Telegraph aims for 1m subs.
Have a great weekend, and I’ll see you next week.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.
The front view of what once was the the USA Today/Gannett Building in McLean, Virginia. It still houses USAToday and Gannett, but also Tegna, the former broadcasting division of Gannett, which was spun off in 2015. Photo: Patrick Neil, Wikimedia Commons
Now back to what we do here: Filter out the daily news and noise and get to the international media intelligence that you need. On days like this, it is actually harder. (Tomorrow will be even more challenging, but I’ve already got some great reads queued up.) I have two top stories in today’s newsletter.
The science of why humans are so susceptible to misinformation. How anti-Muslim disinformation spread after the Notre Dame fire. Journalists have nothing to fear from AI in the newsroom. Chinese Android apps from big developer committed ad fraud.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.
A dino has dinner. A metaphor for yet another bad day at Facebook. Photo by Mike Bird from Pexels
Pick your adjective or metaphor when it comes to Facebook’s current run of horrible, awful, no good press. And this isn’t just an optics or PR thing. Facebook is embattled because it has:
Screwed up, repeatedly.
Can’t or won’t, or a mix of both, seem to fix its problems.
And is in a footrace with Trump’s West Wing in terms of a petty, backstabbing leakfest.
Scandi publishing giant Schibsted joins complaint against Apple’s app dominance. Vox Media acquires publisher with history of turning journalism into movie deals. Publishers turn to ‘expert networks’. UX lessons still be learned from print.
If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here.