links for 2010-06-24

The Click-Through That May Be Hurting Your Brand – Advertising Age – DigitalNext

Kevin: An interesting article on Advertising Age about click through rates. One thing that's important beyond the narrow focus on this article is that sometimes the easiest to measure statistics aren't necessarily the most important statistics. Indeed, it might say something just about that ease of measurement rather than its relevance. The take-away from this research: "While click-through rates showed a strong positive correlation with interaction rates and brand favorability, only a minor positive correlation could be demonstrated between CTR and purchase intent. "

Knight funds 12 innovative digital news projects

Kevin: A good list of the 2010 Knight News Challenge winners. "Among the winning ideas are two easy-to-use tool sets for journalists and bloggers to illustrate raw data visually; tools to create “real time ads” that display a business’ latest Twitter or Facebook update; a place for the public to pitch and pay for stories on public radio; a mobile application that enables residents to geo-tag ideas for improving their neighborhood."

Everything you need to know about the internet | Technology | The Observer

Kevin: John Naughton has an excellent meditation about the internet and the pervasive search for easy answers. We're living through a revolution. Get used to it. As he writes, disruption is a feature not a bug. "By implementing these twin protocols, Vint Cerf and Robert Kahn created what was essentially a global machine for springing surprises." It's an excellent piece that looks at a number of the disruptive trends online such as how to deal with information abundance, which upends traditional economics that attempts to deal with the allocation of scrace resources.

New Statesman – Welcome to the fifth estate

Kevin: Laurie Penny writes in the New Statesmen about the continued prejudice shown by mainstream commentators towards political bloggers in the UK: "Cosy members of the established commentariat eye bloggers suspiciously, as if beneath our funny clothes and unruly hair we might actually be strapped with information bombs ready to explode their cultural paradigms and destroy their livelihoods.

This sort of prejudice is deeply anodyne.

Bloggers aren't out to take away the jobs of highly-paid columnists: we're more ambitious than that. We're out for a complete revolution in the way media and politics are done."

Future of news innovation in the US is coming from outside of journalism | Journalism.co.uk Editors’ Blog

Kevin: Martin Moore has a great post on journalism.co.uk about new developments in journalism in the US. He looks at the new round of Knight News Challenge winners and broader developments. "Much of the new development is emerging from US universities, such as MIT. At the MIT Media Lab’s Center for the Future of Civic Media, for example. It defines civic media as “any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents. Civic media goes beyond news gathering and reporting”.

links for 2010-06-23

  • Kevin: Fourwhere promises to help journalists see what is happening at a specific location. From a business standpoint, Foursquare, Gowalla and Yelp all have built their business on checking in with mostly commercial locations. It makes sense from the standpoint of building a business for these services, but it doesn't necessarily build up a full view of what is happening on a location. If the location-based services started to provide other types of check-ins, it could provide a broader service. Conversely, journalism organisations could start providing more comprehensively geo-tagged content that could be sold to these services. Will they build the infrastructure to do it? Or will they miss another opportunity to develop a revenue stream and financially support journalism?

How new Fourwhere maps plotting Foursquare, Yelp and Gowalla could be useful for journalists | Journalism.co.uk Editors’ Blog

Kevin: Fourwhere promises to help journalists see what is happening at a specific location. From a business standpoint, Foursquare, Gowalla and Yelp all have built their business on checking in with mostly commercial locations. It makes sense from the standpoint of building a business for these services, but it doesn't necessarily build up a full view of what is happening on a location. If the location-based services started to provide other types of check-ins, it could provide a broader service. Conversely, journalism organisations could start providing more comprehensively geo-tagged content that could be sold to these services. Will they build the infrastructure to do it? Or will they miss another opportunity to develop a revenue stream and financially support journalism?

links for 2010-06-22