Choosing the right membership (or subscription) model

Members only, friendly yet authoritative sign, by John Bell, from Flickr, Some Rights Reserved

As I mentioned yesterday, my friend Suchandrika Chakrabarti has an excellent overview for freelancers on writing your own bio through writing ones for her first year of being freelance.

In addition to that post, the other highlight from my newsletter today is an excellent look at the hottest issues in media right now: Membership and subscriptions. It’s a comprehensive look at various subscription models and services, but they also talk about a membership model in Albany New York. The newspaper there has tiers, “providing options for the customer”, according to Brad Hunt sales and retention manager for Albany (N.Y.) Times Union. “Instead of losing them outright or feeling like we were forcing them to go to a higher frequency in order to get to that gold status, we wanted to provide the means for the customer to choose,” he said.

More tomorrow, and remember, if you want to highlight a story for me, let me know on Twitter @kevglobal.

The Age of the Freelancer: Should journalism contests rethink their fees?

Will Write Poems for Food, by Taymaz Valley, Flickr, Some Rights Reserved

In today’s newsletter, we find an example that runs counter or Betteridge’s Law. For my non-British readers, Betteridge’s Law, coined and named after Ian Betteridge is:

This story is a great demonstration of my maxim that any headline which ends in a question mark can be answered by the word “no.” The reason why journalists use that style of headline is that they know the story is probably bullshit, and don’t actually have the sources and facts to back it up, but still want to run it.

Betteridge’s law of headlines, Wikipedia

That is a long-winded way of saying that in this case the answer might be yes, the question asked might be “yes”.

Nieman Lab looks at why journalism contests should rethink their fee structure as more and more journalists find themselves freelancing whether they like it or not.

Suchandrika Chakrabarti, my friend and former collaborator when she worked for Trinity-Mirror (now Reach) flagged this up from the newsletter today. She has not only launched her own freelance journalism career but also the wonderful Freelance Pod.

https://twitter.com/SuchandrikaC/status/1125387398358155265

And this LinkedIn post of hers is definitely going into the newsletter tomorrow. She starts the post off with:

It’s the anniversary of my third redundancy! Also, it’s a year since I went freelance. Let’s talk about it.

Looking back on a year of freelancing, via my third-person biographies, Suchandrika Chakrabarti

If you spot something that you think deserves to be in tomorrow’s newsletter, flag it up to me on Twitter, @kevglobal, and if you haven’t subscribed to the newsletter yet, you can here.

A worksheet from the New Yorker to help you develop your newsletter

Pamphleteer, revolutionary, radical intellectual, and deist, Paine is shown here, in the town of his birth, with a copy of his most celebrated work, ‘Rights of Man’, published in 1791. by Robert Alexander

I’m in the process of developing a daily newsletter at my day job, so newsletter strategy is at the forefront of my mind. That’s why it was super helpful that in the top story of today’s newsletter there is an interview with Dan Oshinsky, who oversees newsletter strategy for The New Yorker. GEN interviewed Oshinsky on how they develop newsletters. Not only is there several good points in the interview, but there is also a link to a worksheet that the New Yorker uses in developing its newsletters. It’s a really handy resource.

In building the organisational case that of all of the digital things we could do that we needed to prioritise a newsletter over other things, I pulled on a lot of data and analysis that newsletters are critical to building a loyal audience primed for membership. I work for one of the longest member-driven media groups in the US, a regional NPR/PBS group, and this is

One of my go-to quotes on newsletter strategy comes from an earlier review of newsletters at The New Yorker and Oshinsky’s thinking in which they found:

Last year, Condé Nast’s data science team built a model to predict which factors best determine whether a NewYorker.com reader will become a subscriber. Whether someone was a newsletter subscriber was the No. 1 indicator. Thus, The New Yorker can draw a straight line between the quality of its newsletter readership and its bottom line: more newsletters subscribers, in turn, means more paid readers.


With its new newsletter director, The New Yorker wants to experiment with standalone and international-focused products, by Ricardo Bilton, Nieman Lab

In addition to newsletter strategy, there is also a really good look at the 1000 true fans theory and what that means for journalism start-ups.

Have a great weekend. And if you have a story, let me know on Twitter, @kevglobal, and if you want to subscribe to the newsletter, it’s easy to do here.

Slate expects almost half of its revenue to come from podcasts

Headphones on a baby, by Gideon Tsang, from Flickr

The top story in the newsletter today reminds me how reader revenue, whether that be through subscriptions or memberships, is remaking media. Digiday is reporting that Slate expects nearly half of its revenue to come from podcasts, but the thing that stands out is Slate sees this as supporting their subscription model, Slate Plus. They aren’t looking for syndication deals. It’s all about building a loyal, paying audience on their own platform. How times have changed. From Digiday:

But where some of the newer scripted podcast producers are eyeing the big checks that platforms such as Luminary are writing, Slate sees them as a way to build its own business. Kammerer said that while Slate has had discussions with podcast platforms about licensing or producing exclusive shows for platforms, it has declined to pursue them because it is more interested in using its shows to build Slate Plus.

Slate expects nearly half of its revenue will come from podcasts this year, by Max Willens, Digiday

And I also want to highlight Reach PLC (formerly Trinity-Mirror and also a former client of my consultancy, Ship’s Wheel Media) and their efforts to try to bring some comity to the discussions around Brexit with their Britain Talks project. Their efforts to engage audiences, not only with their journalism but also in broader issues, really impresses me, and I appreciate more than most the challenging business environment that they are operating in.

As always, if you have a media business story that you think I should highlight in the newsletter, let me know on Twitter @kevglobal. And you can subscribe to the newsletter here.

Who’ll be disenfranchised in the EU elections?

The EU elections have a lot riding on them, and because of the way we elect MEPs, it’s critical for Remainers to know who has a real chance of getting in. In several areas of the UK, Remainers won’t get an MEP unless we’re really careful about who we vote for.

As my last post explained, the d’Hondt voting system is not proportionally representative. Small parties are penalised and large parties get an advantage, but with current polling data, who’s going to pull the short straw?

This YouGov/Hope Not Hate poll does split its results out into the EU voting regions, of which there are 12, although it does not poll in Northern Ireland, so only 11 regions are represented, accounting for 70 of the total 73 MEP seats.

I sat down with this data the other day and worked out roughly how the seats would be distributed under d’Hondt. It’s a bit tricky, because the data has been rounded to the nearest whole figure, meaning that sometimes you end up with a draw that would be extremely unlikely with real voting data. In these cases, I’ve tried to apportion the seats realistically, but that’s obviously a judgement call.

The table below shows how the national averages results I calculated earlier in the week (including Northern Ireland, so 73 seats) compare to the regionalised results (without NI, 70 seats)

PartyRegionalNational
Conservative910
Labour1922
Liberal Democrats31
SNP/PCY40
Green58
UKIP00
Brexit2727
Change-TIG35
Other00

The regional results really do make quite a difference to the overall outcome, which emphasises how important it is to understand which Remain party is doing well in your region and to vote for them.

But because of the way that d’Hondt works, parties below a certain vote percentage threshold won’t get any representation at all. The fewer the number of seats available in that region, the higher the threshold to win a seat. If you vote for a minority party, your vote won’t count because your party won’t be allocated an MEP seat.

In the final column of this table, the top value is the percentage of all the votes that were cast for parties that did not win a seat. I’ve then split that out in to the percentage of all votes cast for Leave, Remain and other parties that did not win a seat.

RegionNo of seats availableWho winsHow many votes
don’t count?
North East3Labour
Brexit
32% in total
12% Leave
19% Remain
1% other
North West9Labour
Greens
Brexit
27% in total
15% Leave
22% Remain
Yorkshire and the Humber6Tories
Labour
Brexit
32% in total
5% Leave
26% Remain
1% other
East Midlands5Tories
Labour
Green
Brexit
21% in total
6% Leave
15% Remain
West Midlands7Tories
Labour
Brexit
27% in total
5% Leave
21% Remain
1% other
East of England7Tories
Labour
Brexit
Change-TIG
22% in total
5% Leave
17% Remain
London8Tories
Labour
LibDems
Greens
Brexit
Change-TIG
5% in total
3% Leave
1% Remain
1% other
South East10Tories
Labour
LibDems
Greens
Brexit
Change-TIG
5% in total
4% Leave
no Remain
1% other
South West6Tories
Labour
LibDems
Greens
Brexit
18% in total
8% Leave
9% Remain
1% other
Wales4Labour
Brexit
46% in total
16% Leave
30% Remain
Scotland6Labour
SNP
Brexit
32% in total
14% Leave
17% Remain
1% other

Basically, if you vote for UKIP, Plaid Cymru or Other, you’re shit out of luck, because they don’t get a single seat in any constituency. Wales is the worst, with a full 46% of voters being essentially disenfranchised. London and the South East both do much more reasonably, with only 5% of all votes not counting.

It’s also clear that because of the Remain vote is split between a number of smaller parties, more Remain voters will find their chosen parties not gaining a seat, and their votes essentially wasted.

The only way for Remainers to make sure that their votes to really count is to keep an eye on the polls and then go for the party in your region that is polling the best. I just hope that someone with better data and better maths than me will start making recommendations soon.

The Guardian is back from the brink

The Guardian and Observer offices back when I worked there, by Kevin Anderson (me) from Flickr

The top story in my international media newsletter is The Guardian’s great news that it has broken even for the first time since 1998. I worked at the Guardian from 2006 to 2010, and it has been great to see the turnaround since Kath Viner took over as editor.

I think that the BBC article, an extra link not on the newsletter, summarises all of the things that went into this change in fortune. My friend and Indian media-tech superstar Durga Raghunath has the tl:dr version of the BBC’s coverage:

In the BBC analysis, they attribute part of the change in fortune from cost cutting: closing of 450 positions, largely through voluntary redundancy (buyouts) and also reducing the costs of printing by ditching its bespoke Berliner format and going tabloid. But the switch to a membership, reader support led business model has also helped. A lot.

Emily Bell who ran the digital editorial operations when I was there also had a couple of excellent points on Twitter.

Other top stories in the newsletter today:

That is the newsletter today. If you have a story that you think is worth including, shoot it to me on Twitter @kevglobal. And if you want to subscribe to the newsletter, go here.

The Washington Post Believes its Publishing Platform is a $100m Business

The Washington Post / iPad by Esther Vargas, Flickr

It really is international in my media newsletter today with stories Ireland’s INM being bought by Belgian media house Mediahuis and Nine in Oz selling off a chunk of Fairfax’s old local newspaper empire.

But the top story today is about how the Washington Post thinks that Arc, its publishing platform, is a $100 m revenue generator. That’s pretty amazing when you think of how much usually gets spent on content management systems so thinking of content management as a revenue generator rather than a cost centre.

I just started the Knight Centre’s Product Management for Newsroom Leaders course so products and managing them are at the forefront of my mind so it probably isn’t a surprise that this quote from Shailesh Prakash, the Washington Post’s Chief Information Officer and Chief Product Officer, jumped out at me:

In the beginning, it was quite confusing because we spent a great deal of time trying to define what a product is. We asked ourselves questions such as, “Who is the owner of the homepage?” However, I believe those types of questions are irrelevant because the key to successful product development is to partner with the Sales, Engineering, and News teams to come up with products that delight our readers, advertisers, or subscribers. In the best case, we are delighting all three of them.

How The Washington Post Made Its Publishing Platform A Revenue Driver, by Peter High, Forbes contributor

Developing products that delight all of our key constituents. That’s a pretty great goal.

If you’ve got a story that you think I should put in the newsletter, especially from outside of the US, @ me on Twitter @kevglobal. And if you aren’t a subscriber, you can get this everyday in your inbox by signing up here.

How Remain can win the EU elections

The EU elections are coming up on Thursday 23 May, and a lot of Remainers seem to be feeling dejected. The current polling has Nigel Farage’s Brexit party doing really well at 28% of the vote, and the LibDems, TIG, and the Greens splitting the Remain vote. Under these circumstances, it seems unfair to view the EU elections as a pseudo-referendum on Brexit, but there’s no doubt that people will do exactly that. But how the hell can Remain have any sort of impact on the vote given that the deck is stacked against us?

Well, good news first: The numbers are actually on our side.

The last EU elections were held in 2014, and the turnout was risible: 16,545,762 people, or just 35.6% of the electorate. Compare this to the Remain vote in the EU referendum, which was 16,141,241, just 404,521 fewer people than the entire turnout in 2014.

Looking at the results of the 2014 EU elections, a quick count of parties that are now explicitly or implicitly (ie Labour) pro-Brexit shows that there were about 13 million people willing to vote for parties that now support leaving the EU, and about 3 million people for Remain. Basically, the anti-EU parties have always been really, really good at getting out their vote.

But there are now a lot of Remain voters who are energised and passionate about the EU, and we need all of them to get out and vote, so every one of the 16.1 million who voted for Remain in the EU referendum, everyone who’s come of age since 2016, everyone who signed the Revoke petition, everyone who went on the People’s Vote March. Everyone who cares about our future needs to make sure they are registered, make sure they know where your polling station is, and get out and vote.

Traditionally, we British haven’t given a fuck about the EU elections, but this election is one of the most important of our time. We must show the EU that we value it, and that means getting out and voting en masse. We have the numbers, we can really do this.

If we don’t, then it’s not going to be good for the Remain parties. I have heard a lot of people saying something along the lines on “the Remain vote can’t be split because EU elections have proportional representation”. But that’s not really true.

The EU election in the UK, except for Northern Ireland, is run using the d’Hondt System, which is like the bastard child of First Past The Post and Single Transferrable Vote. Northern Ireland actually has STV.

Under d’Hondt, each party puts forward a list of candidates in order of preference, and each voter votes for a single party’s list. The party with the most votes gets the first seat, which goes to the first candidate on their list. Their votes are then divided by the number of seats they’ve got plus one, in this case two. The party that then has the highest number of votes gets the next seat, and that goes to that party’s first candidate (or the first party’s second candidate).

The UK is split into regions with varying numbers of candidates, from 3 to 10:

East Midlands: 5
East of England: 7
London: 8
North East England: 3
North West England: 8
South East England: 10
South West England: 6
West Midlands: 7
Yorkshire and the Humber: 6
Wales: 4
Scotland: 6
Northern Ireland: 3

So if you’re in a region with only 3 seats, then your party is going to need to get a lot of votes in order to win a seat.

Let’s illustrate this with the latest polling date from YouGov, which won’t provide an accurate picture of the eventual vote because it won’t take regional variations into account, nor will it take smaller parties into account either. But, still, it will illustrate the impact of a split Remain vote.

So, the full list of voting intention percentages is:

Conservative: 13%
Labour: 22%
Liberal Democrats: 7%
SNP/PCY: 5%
UKIP: 5%
Green: 10%
Change UK TIG: 10%
Brexit: 28%
Other: 1%

And under the d’Hondt system, the seats won from this would shake out as:

Conservative: 10
Labour: 22
Liberal Democrats: 0 or 1
SNP/PCY: 0
UKIP: 0
Green: 8
Change UK TIG: 5
Brexit: 27 or 28
Other: 0

Because, with these numbers, in the final round the LibDems and Brexit have the same number of votes, so the final seat could go to either one of them.

If the LibDems got their one seat, then Leave parties would win 46% of the vote but 50.7% of the seats (37 seats), whilst the Remain parties would win 32% of the vote but only 19.2% of the seats (14 seats), with Labour vacillating in the middle with 22% of the vote but 30.1% of the seats (22 seats). Because who the hell knows whether Labour is Remain or Leave at this point.

If Labour came out for Remain in the end, then we’d see Remain win 54% of the vote but 49.3% of the seats (36 seats) vs Leave taking 46% of the vote but 50.7% of the seats (46 seats). If Labour came out for Leave, Remain would get 32% of the votes, but 19.7% of the seats (14), with Leave taking 68% of the votes but 80.8% of the seats (59 seats).

UPDATE 30 April: Labour have decided today that they will be pursuing their “alternative” Brexit, which is just as unrealistic as the Tories’ version, so they have essentially come out for Leave.

This means that, with current polling, we’re looking at Remain getting less than 20% of the seats on about 32% of the votes. This is not good.

The d’Hondt system does not apportion seats in a perfectly proportional manner, penalising smaller parties and advantaging the bigger parties. So not only is it possible to split the Remain vote, doing so will severely damage the number of seats we can win.

But, at this point it’s worth repeating the fact that there are enough Remain voters, we just have to get out and vote.

It’s also worth pointing out that the pollsters might well be overestimating the Brexit Party’s support, so the situation may not be as dire as it looks. But that’s no reason to sit on our laurels. Never has it been more important to get people out to vote.

Small footnote on Labour and tactical voting: Unless Labour come out firmly as Remain, committed to at the very least a People’s Vote, then it is far, far too risky to vote for them in the hope that they might at some point do the right thing. If Labour remain this unreliable and feckless, then the only choice Remain voters have is to vote for the most popular Remain party in their region, even if it’s the LibDems. I know a lot of people still hate the LibDems on principal, but Brexit is a way bigger issue than tuition fees ever was and in this instance, if they are the most likely to get a good showing in your region, then it’s important to vote for them.

TikTok Explained and an Indie Media Collective in Boston

An unsettled cat on TikTok, Giphy.com

How much have you been hearing about TikTok? It has exploded on the scene, and everywhere I turn, I seem to hear about it. What is TikTok? NPR has a really good Q&A about this latest, hottest social media platform, and it is especially popular with really young audiences. My takeaways:

  • Facebook is for Grandma.
  • Snapchat? “Over it.”
  • ” TikTok is kind of a culmination of every viral video app that’s existed in the last five, maybe even 10 years – kind of going back to early YouTube. And it’s comedy. It’s music. It’s sometimes makeup and sometimes monologuing. And it’s a weird hodgepodge of every sort of viral thing that could happen in a short-form video app.” says Brittany Spanos of Rolling Stone magazine.
  • ” But when I showed TikTok to my 20-something producers, they thought that they were too old for it. It feels distinctly for the very young,” Spanos said.

Moving on from TikTok another feature in my newsletter today, I also found a lot of great insights in this overview of Boston Institute for Nonprofit Journalism . Chris Faraone, one of the co-founders, described BINJ like this:

Basically, I wanted to create a miniature ProPublica, a collaborative, free-floating incubator that would be a Make-A-Wish Foundation for all of these news outlets to help them do what they couldn’t afford to do.

Chris Faraon, co-founder, Boston Institute for Nonprofit Journalism

This is a really good, actionable look at the kind of support that this group is providing for local news producers. It is giving small local publishers some room to experiment and also building deeper connections to users. The other thing that really stood out for me what that the institute helps small indies in choosing what they cover and what they don’t cover.

As usual, if you’ve got a story that you think would be good in the newsletter, let me know on Twitter, @kevglobal. If you haven’t subscribed to the newsletter yet, it’s easy to do so here.

10 Journalism Newsletters You Should Subscribe to, Make that 11

Pamphleteer, WikiMedia Commons

I’m closing out this week in a totally meta way in my newsletter: 10 other journalism newsletters that you should check out, well, apart from mine.

But I also want to start something and post the top five stories based on what you have been clicking through to in my newsletter.

  1. Like most media, podcasting is pivoting to paid (with complications)
    From Max Willens, Digiday
  2. 7 reasons a freelance journalist should start a podcast, by my friend
    Suchandrika Chakrabarti, on Muck Rack
  3. Why platforms like Facebook and Apple struggle to boost local news | What’s New in Publishing | Digital Publishing News, a great piece by Simon Owens, on What’s News in Publishing, where I also have been known to write.
  4. The Telegraph’s roadmap to 1m paying subscribers and financial sustainability, by Ian Burrell in The Drum
  5. How publishers are using Snapchat’s curated stories tool for breaking news and more, by Kerry Flynn, in Digiday

I hope that you have a great weekend, and remember, if you have any good stories that I should include in the newsletter, let me know @kevglobal on Twitter.