11.04.10
by

Sky News got the argument it wanted

Last week, Sky News announced the closure of its discussion forums.

Simon Bucks, Sky News Online’s associate editor, wrote:

We did this after a lot of thought and consideration. Although the boards were very popular, a small number of people had hijacked them and reduced the level of debate to meaningless abuse.

He continued:

At Sky News we welcome robust debate about the news, but we want it to be of a high standard. I am afraid that too often on the discussion boards threads which started intelligently would degenerate into mindless name calling.

The closure comes a couple of months after Sky Sports quietly closed their forums, saying:.

The forums have been a popular part of the site for several years but we are no longer able to provide the sort of service users expect from Sky Sports.

Some of the commenters on the Sky News announcement aren’t very happy about this turn of events. User TryAgain1234 said:

400+ replies and hardly a response from Simon, goes to show exactly how interested Sky really are in the comments of their customers. He can’t even be bothered to respond to his own blog.

Any news community manager worth his/her salt will tell you that the involvement of the journalists in the comment threads on their blogs is essential to the debate. The same is true of forums: If you are running a news forum, having your news journalists engage with the discussion can help keep the tone of the forum polite. Of course, this is predicated on the journalists in question keeping a civil tongue in their heads – and not all do.

Another important influence on how a community develops is how the people running it react to the different behaviours that their commenters exhibit. News communities often struggle because comment threads on contentious issues are highlighted, rewarding bad behaviour. That’s because of an editorial miscalculation: Because contentious threads get lots of comments, they are mistaken for successful threads, and are so promoted in order to get even more comments. The metrics are purely quantitative. By any qualitative measure, most discussions around hot issues are utter failures, devolving into slanging matches and providing no value to readers, participants, the news organisation or its advertisers. Indeed, vitriolic comments can put advertisers right off a site.

When news communities go bad, it’s often because they’ve been mismanaged or not managed at all. Commenter Sphinx said on the Sky News blog:

meanwhile over at a differentsky posters are getting used to a forum where the admin does respond to things and does care.

If Sky News have not been paying full attention to their community, then they only have themselves to blame when things go south. You can’t just leave people to it. As human beings we are used to living within constraints, and the idea that the web is a place where they are not needed is a myth. Communities need limits, and those limits need to be communicated, discussed and thoughtfully enforced.

Ultimately, you get the community that your marketing deserves. If you market your forums as News Fight Club Online, you’re going to get exactly that. Asking people if they are ‘looking for an argument’ sets up an expectation in the user of extreme hostility, so they will react intemperately to the slightest thing.

I am entirely unsurprised by the closure of Sky News forums. I could have predicted its demise in 2007, when Sky started running these idents.

11.03.10
by

iPad expectations for content companies coming down to earth

I was always sceptical that the iPad would dramatically change the economics of digital content. Well, more accurately, I called content execs “delusional”. We’ve now got a few months of data under our belts, and Brian Morrissey of AdWeek comes to many of the same conclusions that I did after looking at some of the early apps and pricing strategies:

Despite the optimism that greeted the new device, there is a danger that publishers are squandering an opportunity with clunky apps, bad pricing strategies and unsustainable ad tactics.

Yes, and unlike when I wrote the post back in April, we now have months of user data, interviews and sales figures.

The first month, Wired sold more copies on the iPad than in print. After that promising first month, the designer was described as a cross between Jesus and Pele. There was lot of messianic talk around the iPad. I still love the line from Mathias Döpfner, head of Germany’s Axel Springer, who said:

Sit down once a day and pray to thank Steve Jobs that he is saving the publishing industry.

I wanted to see what the sales were after a few months, after the early adopters that read Wired had a chance to use it and decide whether static images of print pages was the digital experience that they wanted.

Wired: 100,000 iPad downloads for June; July, August, September averaged 30,300.

It looks like the early enthusiasm is cooling. iPad sales from other titles are even less impressive. When I listened to the magazine and newspaper industry talk about the iPad, they talked about how close it approximated the paper experience. As a digital consumer, I said it then and I will say it again: I don’t want a paper experience. Frankly, on a recent flight, I was frustrated trying to wrestle my print FT into submission in an economy seat. I can’t search it. I can’t flick between sections. I have no problem reading on a screen. I want to save and share what I read. As designer Khoi Vinh says in AdWeek:

The magazine app experience, according to Vinh, is akin to a “remote, suburban cul-de-sac” while the digital world is moving to a real-time chaotic city.

In a lot of ways, publishers thought that the iPad was the future that could take them back to the past of the fat profits of the print era. It doesn’t look like it’s as simple as replicating the print experience and waiting for the money.

It never was going to be that simple, and it’s a bit disappointing that the leaders in the industry believed a single device was going to overturn years of experience and expectation from the web. In the end, it just reinforces that we’re in need of a fundamental rethink. There is no magic technology that will transform print into digital success. Think digitally and commercially and then we can start building sustainable digital businesses.

11.03.10
by

Washington Post buys #Election for US Midterms

The Washington Post bought #Election, the hashtag on Twitter, for the US Midterm election. This meant that as people using Twitter followed the hashtag to keep up on breaking developments for the historic elections, The Washington Post would be guaranteed top billing. Steve Myers of Poynter explained what the Post bought:

The Post’s sponsorship of the term #Election means that it will appear at the top of the list of Trending Topics on Tuesday. When users click on that topic, one of the Post’s tweets will appear above other tweets with the #Election hashtag — giving the Post prime real estate to promote its coverage and updates.

It starts to highlight a way for Twitter to find new revenue streams, and it also showed how media organisations and businesses might use Twitter trends and hashtags to promote their content. Just as newspapers have bought search terms to promote their content for the last few years, I expect to see quite a healthy market develop for sponsored trends and hashtags in markets where Twitter is strong including the US and the UK.

The Post also used Twitter to allow their audience to ask questions of their political blogger Chris Cillizza. The Post, which was my hometown paper for almost seven years, is breaking some new ground here. They have long had live Q&A’s with their reporters, but now they are using Twitter to connect to an engaged audience online.

10.29.10
by

News business models: ‘No silver bullets, just shrapnel’

I’m at the Online News Association conference in Washington. The first panel was of editors from a new regional news website in Washington,TBD.com. Jim Brady, general manager for TBD.com, had an excellent response to the question of how the site would make money. He said:

There are no silver bullets, just shrapnel.

What he meant by that was that they were pursuing multiple revenue models to build a sustainable business. They have launched with a traditional ad-supported model with a few twists including selling advertising through a network of local blogs. In the future, they are considering a range of products and services including mobile ads and a mobile apps development service.

10.22.10
by

#ONA10: Real-time, mobile coverage

My road trip kit

Tomorrow I fly to Washington ahead of the Online News Association conference. I’ll be doing a pre-conference session next Thursday on real-time coverage with Kathryn Corrick, digital media consultant and ONA UK Chair, Gary Symons of VeriCorder Technology. Kathryn is going to focus on desktop-based real-time coverage. There is a lot that is possible from the newsroom, and often when you’ve got a lot of journalists in the field, you need someone back at base to help collate and curate all the content. Gary is going to focus on multimedia, especially some of the tools that Vericoder offers. I’m going to focus on a wide range of mobile tools and techniques highlighting some of the examples of what news organisations and innovative journalists are doing.

Two years ago, I was traveling across the US on my way to Washington covering the 2008 elections. It was my third presidential election. I covered the 2000 and 2004 elections for the BBC. Every election, the mobile technology got a little more sophisticated and a lot more portable.

In the 2000 election, Tom Carver and I traveled across the US in six days answering questions from the BBC’s international audience. We used portable satellite technology, a mini-DV camera and webcasting kit to do live and as-live webcasts. The satellite gear was similar to what would become standard for live video feeds from Afghanistan. We used it in much less threatening locales such as a bar in Miami to talk to college students about apathy amongst youth. The gear weighed about 70 pounds, and it was a bit temperamental. I had to buy a toolkit in Texas and perform emergency surgery in a Home Depot parking lot. That definitely wasn’t in the job description when I was hired, but we got the job done.

In 2004, everything had changed. I used an early data modem to file from the field. The BBC content management didn’t quite work in the field, but we could at least send text and images. Richard Greene and I worked to engage our audiences, again fielding their questions and bringing them along on our journey. I blogged through election day, and that blogging experiment would send my career in a radically new direction.

It would be 2008 when I finally realised my dream of being able to work almost constantly on the move publishing via Twitter, Flickr, Facebook and the Guardian blogs via a laptop and mobile modem and a state-of-the-art multimedia mobile phone, the Nokia N82 . The picture above shows my road trip kit. It did more with much with so much less weight than the gear I lugged around in 2000. I could fit it all easily in a backpack. I had my laptop, a data modem, a power inverter, a Nikon D70, a geo-tagger and my Nokia. I geo-tagged all of my pictures, posts and most of my tweets. Before anyone knew what Foursquare or location-based networks were, I saw an opportunity to geo-tag content to map it and eventually deliver relevant content to where people are. I have a detailed explanation of how I did it.

The trip was the realisation of a journalistic dream; I could report live while staying in the middle of the story. I could use my phone to tweet and upload pictures from the celebrations on the streets of Washington. This was two years ago. The technology has moved on, and now it’s easier and the the video, images and audio are better. It’s now easy to broadcast live video with nothing more than a mobile phone.

We’ll cover the latest developments and then go out on the streets of Washington just days before Americans go back to the polls in this critical midterm election. There are a still a few slots left so if you’re coming, come join us from 2-5 Thursday 28 October.

Obama celebrations Washington DC

10.21.10
by

Making it easier to climb the ladder of participation

There is no such thing as a perfect participation platform when it comes to building engagement around news and other content. Too often we try to outsource to technology what are really social functions that have to be done by human beings. In terms of social media journalism, the best examples come from journalists actively engaging with people to involve and engage them with news, information and their communities.

Reynolds Journalism Institute fellow Joy Mayer has a great interview with Denise Cheng who works on a local community news site in the US state of Michigan. The interview is chock full of gems of what it takes in terms of mindset to be a social media journalist and community wrangler. I also really like the last paragraph talking about how Denise works to build participation.

Denise said she works to build investment and ownership in The Rapidian. She wants folks to plug in at any level they feel comfortable with …

But engagement isn’t just encouraging interaction. Denise wants to make the ladder of participation easier for people to climb up, with lots of manageable steps, from the bottom (wearing a Rapidian pin around town) up to things like contributing content and helping distribute it.

It’s a really great post with a community journalist working to build a deep sense of engagement and participation not only with her site but also with the civic and social life of her community.

10.20.10
by

Journalists: Create your own future

There is good advice from Andy Serwer, Fortune magazine’s managing editor, in the summary of a talk that he gave business journalists in Canada. Dana Lacey writes for the Canadian Journalism Project:

Serwer’s advice for journalists in the digital age? Build a brand, work for a start-up, be the “baddest-ass investigative journalist” you can be, work for the New York Times and help that paper figure out what the next business model will be (think beyond the paywall). In other words: don’t be victims of the change washing over print journalism.

10.20.10
by

The Lord of the Rings OS: One OS to rule them all?

Convergence – the combination of multiple entertainment and communication devices and platforms – has been one of those terms tossed around for decades. I first wrote about it in the mid-1990s when I was at university. It has been a rather quixotic quest until now. The handheld devices weren’t powerful or flexible enough. They didn’t have enough storage. Set-top boxes and televisions were pretty dumb in terms of what they could do. They did one thing really well and weren’t extensible. However, we’re starting to see the first glimmer of the pieces falling into place. As Rob Andrews of paidContent.co.uk wrote ahead of the recent launch of Google TV, “Innovation in the connected-TV space is about to explode, in to several, rival parts.” Moreover, it’s not just connected TVs but connected everything – TVs, tablets, phones and computers.

Apple, of course, has been knitting together its vision around OS X and its little brother, iOS. Microsoft has been trying to push this as well for years. While years in the making, their efforts are only now maturing to the point where they are actually compelling. Microsoft tying their new mobile OS to XBox 360 might be a very smart play. Apple’s iOS universe of iPhone, iPad and Apple TV shows their vision.

The two big consumer computer OS makers aren’t the only ones in this game. Motorola is showing off advanced demos of its phones and set-top boxes seamlessly share content, and KDDI in Japan has been using an earlier version of the system for its au Box service. Motorola is now adding its social-network mad Motoblur interface to its set-top boxes. Yes, indeed, it is all blurring together.

Google now has its TV offering with Sony, Logitech and other partners, and this brings together connected televisions, Blu-Ray players and the Android platform on the TV and mobile phones. You can now search broadcast and internet video content just as you search for things on the web. Google TV also runs Android apps and connects nicely to Android phones.

The dark horse in this race is MeeGo, the marriage of Intel’s Mobile and Nokia’s Maemo Linux-based efforts. The goal is the same, to knit together a seamless experience across mobile, home entertainment and other devices such as tablets and netbooks. MeeGo phones are expected to appear in early 2011. Intel believes that building an OS from the ground up for multiple platforms is superior to Google’s approach to drive Android to a range of platforms.

Intel and Nokia definitely have the hardware background, but the interface and content partnerships will be key to this. As recent reviews of its recently released flagship N8 smartphone show, Nokia has the hardware knowledge to make great phones, but it needs to radically rethink its user experience. With consumer electronics, you have to make powerful hardware that is so simple to use that it borders on seeming magical. Will MeeGo be a clean break from its past? We’ll have to see.

Whether you call it convergence or the post-PC era, to resurrect another decade-old phrase, the game is really on now with players from the computer, internet, consumer entertainment and content industries all approaching this from slightly different angles. This will remake technology, entertainment and information, and the battle is now on.

10.15.10
by

News of the World: 1995 is calling, it wants its digital strategy back

Not to beat a dying horse, but the News of the World doesn’t have a digital strategy for 2010. As I said yesterday, sometimes I’m willing to be generous about News International’s paid content strategy. The Times had to do something. They were losing £240,000 a day last year, and by their own admission, those losses were unsustainable. However, when you hear things like this from News of the World’s Digital analogue editor Rachel Richardson:

The majority of our content will be published on a Sunday. We will update our exclusive stories as they develop through the week. We also offer a comprehensive sport service and update match reports etc frequently. A lot of our content is timeless. Fabulous [celebrity magazine] is a great example of this, so we’re confident our site will be appealing mid-week without constant updates.

You have to wonder what planet she is on. Seriously. Now, it would be interesting to unpack what she means by ‘constant updates’, but this seems like a strategy from another age. The type of gossip that News of the World peddles is a constant stream of whispers coursing through the internet. It’s not something that pauses politely for a print driven publishing cycle. Yes, the News of the World thinks it has exclusives, and too many people living in the silos of newspapers believe it’s not old until it’s told by them. In terms of exclusives, with a few notable exceptions (the Telegraph’s MP expenses reporting being one of them), an exclusive in the online era has a shelf-life shorter than a Z-list reality TV star, possibly shorter. I don’t read celebrity gossip, but I actually don’t feel the need to. It’s so utterly ubiquitous that I absorb it through osmosis. There are so many choices. It’s everywhere. Are they really going to be able to charge to catch up on Sunday’s shock headlines by Wednesday? They already will seem tired by 5pm Sunday night.

Reading excerpts from the transcript of an interview with Richardson what comes through is that this isn’t a business strategy, it’s a sense of entitlement. Yes, it costs you something to make the News of the World, and you think that it has a value that should cost a set price. If everyone was able to price their products at what they thought they should be paid for instead of what people are willing to pay for them, we’d have a much different world.

Bravo for having a launch partner, but their other ads are supplied by ad networks?!? If your content is as exclusive as you say it is, surely there has to be value in building up your own premium ad services. Of course, no one will know whether it is successful because we won’t know the traffic. Murdoch has pulled out of the ABCes, leaving others to speculate. News International isn’t even being forthcoming with their advertisers about their numbers, and their advertisers are punishing them. That’s not strategic. It’s arrogant, or fearful.

There are times when I wonder if News International’s digital strategy is actually designed to fail. I often wonder if Murdoch in a fit of pique will actually just shut down the digital offerings once they have failed to meet his targets. It seems outlandish, but no less so than some of the non-strategic nonsense coming out of News International wrapped in PR assertions as being bold visionary thinking.

10.14.10
by

Murdoch shifts from sites to ‘digitally delivered editions’

Following The Times and The Sunday Times going behind their Fortress of Solitude paywalls, Rupert Murdoch continues his new digital strategy by moving the tabloid News of the World to an online subscription model. Dominic Ponsford of the Press Gazette sums up the move nicely:

Both are examples of the fact that, for Rupert Murdoch the internet is so over. Without any inbound or outbound links, and invisible to Google and other search engines, the NotW, Times and Sunday Times don’t really have internet sites – but digitally delivered editions.

I suppose that if you’re a true, blue believer in the apps versus open web idea, I guess this makes some amount of sense.

I have a feeling that as we move forward, digital editions will actually be a bundle of apps that work on the desktop, a tablet and even on flat screens via Google TV, Apple TV and alternative set-top box software like Boxee. Two years ago, Nick Bilton at The New York Times showed Suw and I a concept of the Times’ content following you through the day. As you moved from desktop to mobile to couch, New York Times followed you seamlessly, completely enveloped you. Sure, it was content from a single site, but the ease of use meant that it was effortless, frictionless. Of course, it helps to have the depth and quality of content of the New York Times. That was compelling. That is something I would pay for, but we’re still in the early days of constructing such a vision.

When I’m feeling really generous, I might think that News International’s strategy might be a step in that direction, but mostly, I still think that Murdoch’s paywall experiments are more for News International’s benefit than a bold step to create a compelling new digital offering.