Which came first? The decline in civic engagement or the decline in newspapers?

Death of Print, Darius Norvilas, Flickr, Some Rights Reserved

In my newsletter today, the top story looks at the impact of the decline in local news outlets in the US. The statistic that one in five Americans now lack access to a local source of news is not news, but what we’re now hearing is research about what that means and how it is impacting local communities.

I edited local newspapers for a very brief period of my career – about 21 months. I joke that I survived the six rounds of cuts but not the seventh. Those cuts included simple budget cuts, hiring freezes, a major reorganisation and an early retirement scheme.

I actually really enjoyed working in local media, despite the incredible pressure of trying to expand two newspapers amidst an industry collapse. I managed the newspapers in two towns in Wisconsin: Sheboygan, population 50,000ish, and Manitowoc, with a population of around 35,000. For the first year, I felt like an old-fashioned small-town editor. In Sheboygan, where I lived, people would stop me on the street, just to talk because I was the editor of the newspaper . But the cuts drove home just how badly the newspaper industry had shrunk. In 2005, the newspaper in Manitowoc had about 12 editorial staff. When I arrived in 2014, the local staff was still about nine. Today, it’s four.

During my time in local newspapers, one particular question gnawed at me: Was one factor in the decline in newspapers down to a decline in local civic engagement or was the decline in local civic engagement driving the decline in newspapers?

Research is now beginning to answer that question. Take this from an article in Governing:

According to a study published in November in the Journal of Communicationvoters rely more on national outlets — and become more partisan — as local newspapers decline or close.

“The more obvious implications of newspaper closures are that residents are becoming less informed about the issues that affect them most and less engaged with local government,” says Johanna Dunaway, professor of communications at Texas A&M University and coauthor of the study.


When No News Isn’t Good News: What the Decline of Newspapers Means for Government , Alan Greenblatt, Governing

The article goes on to highlight an increase in partisanship as the news becomes “nationalized”. Again, I saw this at the local level. People didn’t really distinguish between the local newspaper, the New York Times or cable news. It was all just one undifferentiated mass for them. People would call me up as the editor and shout at me about things in the “the media”, usually cable news – CNN or Fox, depending on their politics. I tried to explain to them that we didn’t have anything to do with that, were owned by entirely separate companies and that our focus was the local community, not commenting on the latest hot issue in Washington.

At the same time, they were very disengaged from local politics. In a conversation with our city clerk in Sheboygan, who helped run our local elections, she made the point that in the previous spring’s election we only had a turnout of 7 percent. She made the quite valid point that it cost the same to run an election whether the turnout was 7 percent or 70, but it was really shocking to see how few people made the effort to vote.

When local people did talk about politics, particularly on Facebook, it was frustrating to see them grouse rather immaturely about local government, rather than engaging with issues in a substantive way. More than that, they often made it clear that they were doing this from the sidelines and not as active voters or civic participants. It was civics as a spectator sport.

The article in Governing does a good job of pulling together the threads of a lot of research showing the negative consequences of this loss of coverage including a decline in local government accountability and even negative environmental impacts. But this kind of local reporting is really expensive and no one seems willing to pay. I had several ideas on how to begin rebuilding local reporting and, although my first year in Sheboygan gave me the opportunity to start putting some those into practice, the continued cuts and reorganisations made it impossible to capitalise on those early gains.

What we’re losing with respect to local journalism is hurting our society. And we need not just creative ways to start rebuilding that. We should all acknowledge that these organisations will not cut their way to growth or cut their way back to meaningful, engaged local news outlets. We have to find a way for this to work, for the sake of our communities and our citizens.

How publishers are experimenting with TikTok, the latest hot short video app

@pjf the Mad Scientist, by Stephen Edmonds, from Flickr

Publisher and broadcasters are always looking for ways to reach young audiences, the latest way to do that is the short-form video app, TikTok. In my international media newsletter today, the top story is from a look at how publishers are trialling “fun” programming on the platform. Digiday looks at the audience TikTok boasts:

According to TikTok’s pitch deck to U.S. agencies, about 60% of its monthly active users in the U.S. are between 16 and 24 years old. Also like Snapchat, users are heavily engaged with the app, spending 46 minutes per day on TikTok, on average. While TikTok doesn’t have a way for publishers to directly monetize on the app, such as through sharing ad revenue, some publishers are still choosing to experiment.

How publishers are using TikTok, the latest hot app, by Kerry Flynn, Digiday

Kerry questions about how much resources early adopters including NBC and ESPN can afford to throw at a platform that doesn’t have a clear way to directly monetise attention. That question alone shows the shift from the strategy a few years back of building an audience and worrying about monetisation later to thinking about the revenue strategy off the bat.

Other topics in the newsletter today are:

Publishers need to prepare for mobile app resurgence. Filloux says large players are preparing to dominate the subscription battlefield. Podcasters need to experiment with new revenue models. Brit & Co is the latest millennial digital brand in trouble.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here. 

Duct Tape and Spit: The pivot to paid content highlights publishers’ ad hoc tech stack

Duct tape moving van, U.S. Navy / Wikimedia Commons

As someone who has cobbled together a lot of third party tools and down-right messy kludges to do something editorially on a tight deadline, I resemble the criticism in the top story in my newsletter today.

It was and still is very satisfying to use a third-party service, WordPress plug-in or some weird template you found on a random site to deliver something digitally interesting, but there are costs to taking shortcuts like this. And this is becoming obvious as strategies shift from ad-focused to reader revenue-led.

But here is the rub: To properly implement some of these systems takes a lot of cash, cash which small and medium publishers simply don’t have. From the article in Digiday:

Google’s and Facebook’s subscription products also remain too cumbersome for small or midsize publishers. One year after launching Subscribe with Google with 17 publisher partners, around four dozen publishers have begun integrating the product into their operations, but fewer than 20 have fully implemented it.

In pivoting to paid, publishers run into tech headaches, by Max Willens, Digiday

Also today, we look at other ways that content publishers are trying to find a path to sustainability, whether that is through paid content for podcasters, foundation support for local journalism or content marketing for businesses and brands. Here’s just a sample:

How to stop being a ‘carrier’ in the age of misinformation. The agenda of a free press? A functioning democracy. Buzzy, premium podcast service stumbles out of the gates. Seattle newspaper partners with local foundation for funding.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

Indian Election Fact-Checkers: ‘sifting grains of sand from a toxic beach’

A pile of sand with a sifting frame, by Peter Griffin, publicdomainpictures.net

Happy Easter Monday for my readers in the UK. For the rest of us, it’s back to work.

And if you think you have it bad at work, give a moment’s thought to the small army of fact-checkers working to try to root out misinformation in the Indian election. Bloomberg looks at one of the groups contracted by Facebook to help monitor misinformation cross 10 of the countries almost two dozen languages.

A visit to Boom’s offices makes clear that the scale of Facebook’s response in India so far isn’t enough. The small team appears capable and hardworking almost to a fault, but given the scale of the problem, they might as well be sifting grains of sand from a toxic beach. “What can 11 people do,” says Boom Deputy Editor Karen Rebelo, “when hundreds of millions of first-time smartphone-internet users avidly share every suspect video and fake tidbit that comes their way?”


How 11 People Are Trying to Stop Fake News in the World’s Largest Election, by
Saritha Rai, Bloomberg

In addition to that, we look at just one of the many tributes that poured in to slain Northern Irish journalism dynamo Lyra McKee. This one is from my friend and one of her journalism professors, Paul Bradshaw. And there is more in my international media newsletter today.

Germany’s Axel Springer continues to battle ad blockers. Why is LinkedIn producing original journalism? Is Google creating an Internet of Places? The history of influencers, from Shakespeare to today. Why newsroom metrics should have an expiration date.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

Can the ‘Wisdom of the Crowd’ fix disinformation?

eam members assemble a puzzle during the problem solving phase of the "Whacky Relay" at the base track 2 May.
SCHRIEVER AIR FORCE BASE, Colo. — Team members assemble a puzzle during the problem solving phase of the “Whacky Relay” at the base track 2 May. (U.S. Air Force Photo/Dennis Rogers)

Thank goodness it’s Good Friday. In today’s newsletter, I highlight a project from my friend Claire Wardle that she hopes will allow researchers a new tool to fight disinformation. She is currently the director of Civic, the Coalition to Integrate Values Into the Information Commons , and she has proposed a project that she called:

“a Wikipedia of Trust,” a back-end contributor model where regular people could volunteer to flag, decipher, and catalog fake memes and bot activity, and add crucial cultural context to images and information that might be a zombie rumor.

“A Wild Plan to Crowdsource the Fight Against Misinformation”, Wired, by Emily Dreyfuss

It is the information equivalent of capturing virulent memes for study. The challenge as Claire highlights is that disinformation is moving from being out in the wild on the open web – or what remains of it – and public social networks to places hidden by algorithms and inside messaging platforms where they can spread in ways resistant to observation and rebuttal.

I also highlight CNN’s use of a new Snapchat service, called Curated Stories to cover breaking news. The tool has helped lure CNN back into Snap’s Discover. Will this be enough to stem Snap’s slide? I doubt it because what might be useful for media won’t necessarily address the fundamental user issues that Snap has.

Apart from those two big stories, we also have:

The ad tech bubble may be about to burst. US newspapers are struggling for cash in the rush consolidation. Sift launches ‘news therapy’ app. New media investment fund for LatAm. UK Telegraph aims for 1m subs.

Have a great weekend, and I’ll see you next week.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

The Pivot to Paid in Podcasting and Vulture Fund, Alden Global, Under Investigation

The front view of what once was the the USA Today/Gannett Building in McLean, Virginia. It still houses USAToday and Gannett, but also Tegna, the former broadcasting division of Gannett, which was spun off in 2015.

The front view of what once was the the USA Today/Gannett Building in McLean, Virginia. It still houses USAToday and Gannett, but also Tegna, the former broadcasting division of Gannett, which was spun off in 2015. Photo: Patrick Neil, Wikimedia Commons

Right, it’s been a busy day in my newsroom as we handle the release of the Mueller Report, redacted, but still full of interesting tidbits. If you want to get a searchable version, let me recommend going to The Bulwark, an interesting site and podcast from some Never Trump US conservatives.

Now back to what we do here: Filter out the daily news and noise and get to the international media intelligence that you need. On days like this, it is actually harder. (Tomorrow will be even more challenging, but I’ve already got some great reads queued up.) I have two top stories in today’s newsletter.

  1. What the pivot to paid content means for podcasting , Digiday
  2. And news that the vulture fund, Alden Global Capital, wanting to buy Gannett (a former employer) is under federal investigation for investing nearly $250 m of its newspaper employee money in its own funds. (WaPo $$)

In addition to my two top stories, we also have:

The science of why humans are so susceptible to misinformation. How anti-Muslim disinformation spread after the Notre Dame fire. Journalists have nothing to fear from AI in the newsroom. Chinese Android apps from big developer committed ad fraud.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

Zuckerberg’s Magical Garden of Horrors Has Another Bad Day

The statue of a dinosaur eating a smaller dinosaur.A metaphor for yet another bad day at Facebook.

A dino has dinner. A metaphor for yet another bad day at Facebook. Photo by Mike Bird from Pexels

Pick your adjective or metaphor when it comes to Facebook’s current run of horrible, awful, no good press. And this isn’t just an optics or PR thing. Facebook is embattled because it has:

  1. Screwed up, repeatedly.
  2. Can’t or won’t, or a mix of both, seem to fix its problems.
  3. And is in a footrace with Trump’s West Wing in terms of a petty, backstabbing leakfest.

In the newsletter today, we highlight a couple of stories yesterday that make for yet another shitty day in Zucklandia. Wired dropped a story with 65 sources talking about “15 months of fresh hell” at the anti-social behaviour network. And NBC reported a leak of thousands of documents that show that Facebook used data to reward its friends and punish or at least kneecap potential competitors. The second story is the kind of stuff that would instantly see Facebook in anti-trust court if the US actually enforced anti-trust laws anymore. Oh Europe, where are you when the world needs you?

But that’s not all today, we also have:

Scandi publishing giant Schibsted joins complaint against Apple’s app dominance. Vox Media acquires publisher with history of turning journalism into movie deals. Publishers turn to ‘expert networks’. UX lessons still be learned from print.

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter. If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

 

Can US Public Media Buying News Startups Stem the Crisis in Local Journalism?

A mic with the NPR (National Public Radio) flag at their headquarters in Washington DC.

A mic with the NPR (National Public Radio) flag at their headquarters in Washington DC. by Ted Eytan, Flickr, Some Rights Reserved

I wrote about public media groups in the US buying digital local news sites last month for What’s New in Publishing last month after Colorado Public Radio bought Spirited Media’s Denverite. This isn’t really a new trend with St. Louis Public Radio buying the St. Louis Beacon more than five years ago, but we have more examples recently. And now with Philadelphia’s WHYY buying Spirited Media’s original site, Billy Penn, we have another example of this interesting effort by public media groups to scale their digital audiences and ambitions through acquisition.

In my international media newsletter today, we have a couple of pieces looking at the acquisition as well as this in a jam-packed edition:

What will journalists do with the 5G wireless? LSE research role to study AI and news. NYT CEO: Publishers can’t build business model on cuts. Drone journalism tips and more (including Vice’s latest sign of weakness and lack of focus).

If you spot a good story about the business of media, especially digital, feel free to send it to me @kevglobal on Twitter.

If you don’t get my international media newsletter in your inbox, you can get a taste of it and subscribe here

 

Why freelancers should start a podcast Plus networking or introverts

Shy Greek Sculpture at the Art Institute of Chicago

Shy Greek Sculpture, by Alan Levine, from Flickr, Some Rights Reserved

Good Monday morning! In my international media newsletter today, we hear from my friend Suchandrika Chakrabarti on 7 reasons a freelance journalist should start a podcast. I met her when I was doing consulting and training for her former employer, then Trinity-Mirror, now Reach in the UK. It’s a great post, and I think if you have love audio and have a niche that you’re passionate about, podcasts can be a great addition to a freelancer’s repertoire.

Apart from other industry news today, we also have another bit of sage, actionable advice: If you’re an introvert attending a media festival for the first time, this is for you. Janie Octia of Splice, which aims to become the Nieman Lab/Digiday of Southeast Asia, gives advice for how to get the most out of media conferences if you’re not an extroverted über-networker. I raise my hand to that. I’ve had to learn networking. It didn’t come naturally to me. I still struggle to break the ice, but once I do, I found that I best understand networking (or blogging) as sharing mutual professional passions.

If you don’t get my international media newsletter, you can get a taste of it and subscribe here

The State of Media: Blind Men Looking at an Elephant

Blind monks examining an elephant, an ukiyo-e print by Hanabusa Itchō

Blind monks examining an elephant, an ukiyo-e print by Hanabusa Itchō, Public Domain, from Wikimedia

I’m slightly introspective and philosophical after putting together today’s newsletter, and I’m reminded about the old parable of blind men describing an elephant by touch. We all speak from our own limited experience and perspective, and that governs what we see.

Has the publishing industry got its mojo back – at least when it comes in pushing back against the big tech platforms – as Jason Kint of Digital Content Next argues? And is this going to lead to a media renaissance? Or is it depressing to be an investigative journalist in an era where crushing student debt limits limit who can operate in that space? And a number of experienced journalists have had to leave the field due to job cuts? Both things can be true. There are green shoots of optimism and growth, especially at national outlets, but in a lot of markets and especially at the local level, it’s tough to be a journalist, investigative or otherwise.

I hope you enjoy today’s dose of Hegelian dialectic. (There is a much longer story about that, but you’ll have to buy me a beer or wait for the book. Yes, there will be a book.) There is a couple of duelling views on the arrest of Julian Assange. And as VR hype cools at media groups, it is being replaced by AR hype.

To subscribe to the newsletter, it’s over here. Have a great weekend.