Media 2.0

"Clay making a point" Photo by Joi Ito

Peak Content: When the Attention Economy bubble bursts

Never have we had so much choice in terms of news, information, music and entertainment. The democratisation of production brought by digital technology has made it easier than ever for people to create content, but it has also made it more difficult than ever to get paid to create it. This cannot last.

Saving local journalism with vision

Tom Grubisich of hyperlocal news analysis site, Street Fight Mag, says that to save local journalism, we need not only revenue but also vision. Grubisich lays out one vision. The one challenge with these grand visions for local media is that editorially they stil need to be relevant in the communities that they serve.

Local journalism: Business models that don’t rely on scale

Local print journalism is challenge right now for fairly obvious reasons. Print is declining, and while digital audiences are rising for many local outlets, a local audience does not reach the scale of the internet giants or digital news start-ups. We have to develop business models that don’t rely on scale.

Newspapers: Community, priorities and platforms

Reminding me of the brilliant conversations that we had in the early days of journalism blogging, I’ve recently been discussing how newspapers expand what they cover in their communities and how they set priorities. The issue of priorities came out loud of clear from working journalists who feel stretched thin. To do more with less, I think, quite passionately so, that we can forge a new partnership with our communities.

Newspapers, changing paradigms and defining priorities

Newspapers, changing paradigms and defining priorities

John Robinson, a former editor in the US, has challenged newspaper to break out of their paradigms and choose a niche. His call to action in many ways reminds me of 2007 report called the Frontiers of Innovation that challenged newspapers to do a better job of “translating the lived experience of their community”. The challenge in 2013 is a lot harder for most community newspapers. How do they broaden their agendas when their staff has shrunk? It is going to take newsroom leaders who can set out a strategic vision and prioritise their remaining resources. We can’t be everything to everyone anymore so it is better to be something to some.

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