Too much ‘I’, too little team thinking at legacy media for innovation?

It’s not news that digital technology is driving rapidly changing consumer behaviour, and while it took some time for that shift to affect the economics of the media, the disruption is now in full swing. While the metered paywall has given a number of legacy media companies breathing room, to use the bump in reader revenue as a base to build on rather than a temporary reprieve from the dust heap of history will take focused, innovative thinking.

I’ve been involved in journalism innovation since 1996, when I took my first job as an internet news editor. I’ve held pioneering positions at major news organisations such as the BBC and The Guardian. Both of those organisations can be innovative in ways that have proven difficult for other media organisations because they aren’t purely commercial. How do other news organisations keep pace with their audience and just as importantly create new revenue opportunities?

Charles Warner, part of the Forbes network teaches Media Management Program at The New School, was recently asked how to drive innovation at an “old-line media company, and he thinks it is down to the individualistic culture at legacy media organisations.

Finally, success in legacy media companies (newspapers, magazines, TV, and radio) is driven by individual success – stardom – not by collaborative team success. The internecine, hand-to-hand combat inside legacy media companies is about who gets the credit for a hit or success, not about innovation or team success.

I’ve seen this first hand, and I used to say to colleagues, “Our real competition isn’t down the hall but across town” at one of the other newspapers, broadcasters or now one of the digital news and media startups.

This isn’t unique to media companies. Office politics is pretty universal. One of the benefits of having done consulting both inside and outside the media industry is that I have realised that positive corporate culture is rare and needs a lot of work. In media, you’ve got a lot of creative people, and journalism is populated with professional sceptics who question everything, including management’s latest change strategy.

However, that doesn’t excuse just how frankly, effed up the culture is at a lot of news and media companies. In the past, when owning a media company was a licence to mint money, we could afford these poisonous, dysfunctional cultures. We can’t anymore, and besides, it’s a lot more satisfying to succeed as a team than fight amongst ourselves on the decks of sinking ships.

Ada Lovelace Day 2012 fundraiser and events

Ada Lovelace Day, the international celebration of the achievements of women in science, technology, engineering & maths that I launched in 2009, has gone from strength to strength in the last three years. I’ve been amazed at how much support it’s garnered and how much enthusiasm there is for it.

This year, it has become really clear to me that there’s a lot more that I could do with Ada Lovelace Day, if only we had a bit of cash to pay for it. Since its inception, Ada Lovelace Day has been run entirely by volunteers and by partnering with organisations like the Women’s Engineering Society, Association for UK Interactive Entertainment, London Games Festival and BCS Women. We have managed a huge amount through the kindness and generosity of our volunteers and partners, but there is more we could do.

I now want to create a formal charitable organisation to support women in STEM, not just on one day of the year, but all year round. Some of our goals include creating educational materials about iconic women, providing media training, and building a directory of expert speakers. The fundraiser uses the ‘keep what you earn’ model so all money donated will go towards helping women in STEM.

So if you have a moment, please take a look at our fundraiser and donate what you can.

We also have a couple of events that you might be interested in:

Ada Lovelace Day Live! Featuring the WES Karen Burt Award
Last year’s Ada Lovelace Day Live! event, held with BCSWomen, was such an amazing success that we decided to do it again on 16 October at the IET in London! We are collaborating with the Women’s Engineering Society who will be presenting the prestigious Karen Burt Memorial Award to a newly chartered woman engineer at the event. Performers include:

All hosted by inimitable songstress and one third of the Festival of the Spoken Nerd, Helen Arney!

It will be an fantastic evening of science, technology, comedy and song, featuring all manner of wonders, from marine biology and particle physics to the secrets of fridges and performance robots. We would love to see you there if you can make it!

Tickets are £10 and available from WES.

XX Game Jam
ALD is delighted to have partnered with the Association for UK Interactive Entertainment and the London Games Festival to put on the XX Game Jam, an all-female games hackday where teams will compete to produce the best computer game in just 24 hours. Held on the 26th and 27th October, it’s the first all-women* event of its type.

We’re looking for programmers, producers, artists, designers, sound designers or composers, who would like to try their hand making a game! Direct experience of game development is not required.

Sign up for free!

* We believe the terms ‘XX’ and ‘woman’ are self-defining, so anyone who self-identifies as female is welcome.

There are more events being organised independently by grassroots Ada Lovelace Day supporters both in the UK and (coming soon) around the world. So come along and get involved!!

Chart: Who Participates And What People Are Doing Online

Kevin: An interesting chart based on Forrester Research that looks at online behaviours across age groups in the US. One thing that is very interesting is the relatively small group of "Collectors", those who use RSS and tag content to gather information. Even amongst the very active Gen Y group (22-26), the highest group of collectors is 18%.

Everything you need to know about the internet | Technology | The Observer

Kevin: John Naughton has an excellent meditation about the internet and the pervasive search for easy answers. We're living through a revolution. Get used to it. As he writes, disruption is a feature not a bug. "By implementing these twin protocols, Vint Cerf and Robert Kahn created what was essentially a global machine for springing surprises." It's an excellent piece that looks at a number of the disruptive trends online such as how to deal with information abundance, which upends traditional economics that attempts to deal with the allocation of scrace resources.